CRM Executive

Smarkets; Greater London; Hybrid; GBP 60,000 - 80,000; Full time

Job summary

A dynamic sports betting company in Greater London is seeking a passionate CRM & Retention Executive to enhance customer engagement. In this role, you'll manage targeted communications and campaign execution, analyze performance data, and optimize customer segmentation strategies. Ideal candidates have demonstrated experience in CRM and Email Marketing, possess strong communication skills, and share a passion for sports. Enjoy flexible working and a vibrant workplace with comprehensive benefits.

Benefits

Stock options vesting over 4 years

Pension scheme with 6% match

Health insurance

Fresh fruit and snacks provided

Cycle to work scheme

£1000 yearly education budget

25 days paid holiday plus bank holidays

Flexible working with 2 days remote per week

20 days a year of globally working

Lunch provided daily by in-house chef

Qualifications

• Proven experience working within CRM and Email Marketing.
• Track record of working with databases and user segmentation.
• Excellent written and verbal communication skills.
• Strong project management and time management skills.
• Team player who shares company values.
• A passion for sports.

Responsibilities

• Drive customer retention through targeted communications.
• Manage end-to-end campaign execution.
• Analyze campaign performance and refine approach.
• Develop sophisticated customer segmentation.
• Optimize automated lifecycle campaigns.
• Cultivate a culture of testing and learning.

Skills

CRM and Email Marketing

User segmentation

Written communication

Project management

Time management

Team collaboration

Passion for sports

Job description

At Smarkets and our dynamic sportsbook, SBK, our connection with our users is everything. We are seeking a passionate CRM & Retention Executive to help us build lasting relationships with our customers. In this role, you will be instrumental in executing a CRM strategy that drives loyalty and engagement across the UK, Ireland, and our expanding international regions.

What You'll Achieve:

• Drive Customer Retention: Craft and deliver compelling, targeted communications across email, SMS, and push notifications that resonate with users of both Smarkets and SBK.

• Own Campaign Execution: Manage the end-to-end process for customer campaigns, from strategic testing and scheduling to flawless deployment via our ESP.

• Turn Data into Action: Partner with our Data Analysts to meticulously track campaign performance against KPIs. You'll use these insights to refine our approach and report on weekly, monthly, and annual results.

• Master Customer Segmentation: Dive deep into our customer data to develop and manage sophisticated segmentation, ensuring we send the right message to the right user at the right time—whether they’re new, active, or lapsed.

• Shape the Customer Journey: Assist in managing and optimising our automated lifecycle campaigns, creating a seamless experience from user onboarding and retention right through to churn prevention and reactivation.

• Champion a 'Test and Learn' Culture: Collaborate with our talented design team to constantly optimise our campaigns. You'll develop a robust testing strategy, experimenting with everything from send times and templates to creative content.

About you

• Proven experience working within CRM and Email Marketing

• Proven track record in working with databases and user segmentation

• Excellent written and verbal communication skills

• Strong time management with the ability to manage projects and prioritise

• A team player who shares our values

• A passion for sports

Values

• Push to win

• Make others better

• Give a shit

• Be a pro

• Bring the energy

Our values are at the heart of everything that we do. We believe these are the fundamentals to ensure we are delivering what’s expected of us in the best way possible for ourselves and for those around us.

Benefits

We offer a competitive salary package and benefits, along with a dynamic and collaborative work environment. Your work with us will make an impact and your voice will be heard.

We are a diverse team with a strong work ethic and plenty of hunger to win. We have designed our benefits offering around Health, Wealth, Lifestyle and Development.

These include:

• Stock options which vests over 4 years

• Pension scheme - An impressive pension scheme via Aviva. We will match 6% if you choose the same

• Health insurance

• Fresh fruit and snacks provided in the office everyday! (tea, coffee, soft drinks also included)

• We’re a member of a cycle to work scheme

• We want to continue to invest in all our employees and do so by providing a £1000 yearly education budget that can be used on courses, conferences, books or training

• 25 days paid holiday + bank holidays to enjoy - you have the choice to carry over 5 days to the next year!

• Flexible working - we want to provide a hybrid model approach to working and provide you with 2 days a week working from home.

• 20 days a year of globally working - we provide the ability to work from anywhere in the world for up to 20 days a year.

• We will provide you lunch everyday in the office - you don’t need to worry about feeding your belly as we have it sorted with top quality food served by our in-house Chef Alex!