CRM Executive

Robert Half Careers; City Of London; Hybrid; GBP 60,000 - 80,000; Full time

Job summary

A recruitment company is seeking a CRM Executive to execute and optimize email and CRM activities to drive engagement and support business growth. This hybrid role requires you to report on email performance and provide insights for improvement, with 3 days in the office in central London.

Responsibilities

• Own email reporting, including performance metrics on a monthly and quarterly basis.
• Identify trends and actionable recommendations to improve email effectiveness.

Job description

This role is responsible for executing and optimizing email and CRM activities that drive engagement, nurture leads, and support overall business growth. You will own email reporting, testing, and optimization, as well as support segmentation and lead nurture campaigns across key customer and candidate journeys.

This is a hybrid role, 3x days in the office in central London.

CRM Executive Key Responsibilities

Email Health & Reporting

• Own email reporting including benchmarking and reviewing performance metrics (engagement, deliverability, and database health) on a monthly and quarterly basis.
• Identify trends, insights, and actionable recommendations to improve email effectiveness and data quality.

Email Optimization