CRM Executive

Guardian News and Media Limited; City Of London; On-site; GBP 30,000 - 45,000; Full time

Job summary

A leading media organization in London is seeking a CRM Marketing Executive to enhance supporter engagement through targeted multi-channel campaigns. The role involves utilizing CRM tools to improve marketing performance and requires at least 2 years of relevant experience. This position supports flexible working arrangements and promotes an inclusive culture with significant benefits for employee wellbeing.

Benefits

30 days annual leave

Generous pension scheme

Private healthcare

Corporate gym membership

Qualifications

• 2 years of experience building campaigns using a CRM tool.
• Good knowledge of marketing tracking, analysis, and reporting.

Responsibilities

• Work across multiple supporter and subscription channels.
• Plan and implement multi-channel campaigns.
• Use audience segmentation to target appropriate audiences.

Skills

CRM tool experience

Marketing performance tracking

Audience-centric marketing

Data-driven marketing

Test and learn principles

Job description

Overview

Join our team at the Guardian and be a part of a diverse and inclusive global organisation that delivers fearless, investigative journalism, and holds power to account. Our team of award-winning journalists, cutting‑edge commercial professionals, and industry‑leading digital experts are committed to making a difference and represent a wide range of backgrounds and perspectives. We offer a challenging and exciting environment for career development, with a focus on training, growth and fostering an inclusive culture. We are now looking for a CRM Marketing Executive to join our marketing team for an 18 month fixed‑term contract or internal secondment. The CRM Marketing Executive will focus on driving greater value from our base of supporters and prospects.

Responsibilities

• Work across Supporters, App subscribers, Digital subscription, Recurring Contribution, and Membership
• Plan, develop and implement multi‑channel campaigns such as in‑life, upsell and cross‑sell, renewals
• Deliver multi‑channel and measurable customer journeys and campaigns, as well as use audience segmentation
• Use audience segmentation to target the appropriate audience across the available channels, We value and respect all differences (seen and unseen) in all people. We aspire to have inclusive working experiences and an environment that reflects the audience we serve, where our people have equal access to career development opportunities, their voices are heard and can contribute to our future. We actively encourage applications from people of all backgrounds. Many of our staff work flexibly and we will consider all requests for flexible working arrangements.
• 2 years experience of building campaigns using a CRM tool
• Good knowledge of marketing performance tracking, analysis and reporting
• A good understanding of test and learn principles
• Experience in audience‑centric, data‑driven marketing

Benefits and Wellbeing

• You’ll have 30 days of annual leave per year (plus bank holidays) with the option to purchase an additional 5 days. Our pension scheme is generous; if you contribute 5% then we will contribute 8‑12% (depending on your age). We believe in giving back, which is why employees are given 2 volunteering days annually and the option of payroll giving. Season ticket loans are also available.
• You are entitled to private healthcare, life cover, income protection, and eye tests. You can also opt in to dental insurance. We have enhanced maternity, paternity, adoption and shared parental leave policies in place. We also support our employees by offering an IVF, menopause, baby loss, and trans equality policy.
• Culture and Wellbeing: We want everyone to feel like they belong at the Guardian and we champion diversity of thought. Our various employee forums provide a platform to use their voice to foster an inclusive workplace. We became the first major media organisation to achieve B Corp status. We offer tools to help you prioritise your wellbeing, including access to our employee benefits platform which provides tailored support for health and wellbeing. In addition, we also offer free yoga and Pilates classes. These run alongside our corporate gym membership and cycle to work scheme. Our canteen has views overlooking the Regents Canal and caters for breakfast, lunch and dinner.