CRM Executive

OLIVER Agency; City Of London; Remote; GBP 35,000 - 50,000; Full time

Job summary

A leading marketing agency is looking for a CRM Executive to lead multi-channel marketing automation campaigns and optimize performance using Salesforce Marketing Cloud. Candidates should have at least 3 years of experience in marketing automation and excellent analytical skills. This role is remote but requires the candidate to be based in the UK.

Qualifications

• Minimum 3 years of experience in marketing automation.
• Hands-on experience in setting up campaigns.
• Strong analytical skills to optimize campaigns.

Responsibilities

• Design and execute multi-channel marketing automation campaigns.
• Analyze campaign performance data to improve ROI.
• Collaborate with teams to align marketing strategies.

Skills

Marketing automation

Salesforce Marketing Cloud

Data analysis

Communication skills

Project management

Education

Bachelor’s degree in Marketing or related field

Tools

Salesforce Marketing Cloud

Marketo

Knak

WhatsApp campaign management tools

Job description

Established in 2004, OLIVER is the world’s first and only specialist in designing, building, and running bespoke in‑house agencies and marketing ecosystems for brands. We partner with over 300 clients in 40+ countries and counting. Our unique model drives creativity and efficiency, allowing us to deliver tailored solutions that resonate deeply with audiences.

As a part of The Brandtech Group, we’re at the forefront of leveraging cutting‑edge AI technology to revolutionise how we create and deliver work. Our AI solutions enhance efficiency, spark creativity, and drive insightful decision‑making, empowering our teams to produce innovative and impactful results.

Role: CRM Executive (9 Month‑FTC)

Location: London, England, United Kingdom (Remote but must be UK based)

About the role

We are seeking a highly skilled and experienced CRM Executive (Marketing Automation Specialist) to join our team. The ideal candidate will have a strong background in marketing automation, with a focus on hands‑on experience setting up campaigns and working with Salesforce Marketing Cloud. This role requires a minimum of 3 years of experience in marketing automation, with a proven track record of success in driving business growth through automated marketing strategies.

What you will be doing

• Design, develop, and execute multi‑channel marketing automation campaigns using Salesforce Marketing Cloud, Journey Builder and other marketing automation tools
• Create and manage email marketing assets for sync to SFMC
• Collaborate with cross‑functional teams to align marketing automation strategies with business objectives
• Analyze campaign performance data to optimize future campaigns and improve ROI
• Provide training and support to internal stakeholders on marketing automation tools and processes
• Assist with troubleshooting technical issues related to marketing automation platforms and integrations on Salesforce Marketing Cloud
• Help to develop and maintain documentation of marketing automation processes and procedures on Salesforce Marketing Cloud
• Stay up‑to‑date with the latest marketing automation trends and best practices

What you need to be great in this role

• 3 years of experience in marketing automation, with a focus on hands‑on experience setting up campaigns
• Proven experience working with Salesforce Marketing Cloud
• Strong understanding of marketing automation principles, including lead scoring, segmentation, and personalization
• Experience with email marketing, lead nurturing, and demand generation
• Strong analytical skills, with ability to analyze campaign performance data and make data‑driven decisions
• Excellent communication and project management skills, with ability to collaborate with cross‑functional teams
• Bachelor’s degree in Marketing or related field
• Experience with other marketing automation platforms, such as Marketo
• Experience with Knak, the no‑code email and landing page creation platform
• Experience with A/B testing and experimentation
• Experience with WhatsApp campaign management tools such as Jumper
• Certification in marketing automation, such as Salesforce Certified Marketing Cloud Specialist

Our values shape everything we do:

Be Imaginative to push the boundaries of what’s possible

Be always learning and listening to understand

Be actively pro‑inclusive and anti‑racist across our community, clients and creations

OLIVER, a part of the Brandtech Group, is an equal opportunity employer committed to creating an inclusive working environment where all employees are encouraged to reach their full potential, and individual differences are valued and respected. All applicants shall be considered for employment without regard to race, ethnicity, religion, gender, sexual orientation, gender identity, age, neurodivergence, disability status, or any other characteristic protected by local laws.