CRM Executive

Rexel Group; Birmingham; On-site; GBP 28,000 - 42,000; Full time

Benefits offered by this job

Contributory pension

Bonus opportunities

33 days’ annual leave

Buy/sell annual leave

Parental leave

Learning and development

Virtual GP service

Wellbeing support

Staff discounts

Financial education

Job summary

Rexel Group is seeking a CRM Executive specialising in Microsoft Dynamics 365 Customer Insights - Journeys to design and optimise real-time marketing campaigns. You’ll use unified customer profiles and behavioural data to create personalised experiences across email, SMS, push notifications and WhatsApp, driving retention and long‑term value.

In this role you’ll ensure communications are timely, effective and on-brand while collaborating across teams.

Qualifications

• Experience with Microsoft Dynamics 365 Marketing or Customer Insights Journeys.
• Ability to create, manage and improve automated customer journeys and marketing campaigns.
• Strong written communication with ability to craft engaging content and clear CTAs.
• Interest in digital design and delivering high‑quality, error‑free communications.
• Understanding of customer lifecycle marketing, automation, personalization and performance metrics.
• Experience or interest in using Excel and Power BI to understand campaign performance and customer behaviour.
• Collaborative, proactive and improvement‑focused mindset; willingness to test and learn from insights.

Responsibilities

• Design, build and optimise real-time marketing campaigns across the customer lifecycle.
• Turn customer actions into personalised experiences across channels (email, SMS, push, WhatsApp).
• Help drive customer retention, loyalty and long-term value.
• Deliver relevant communications at the right time; ensure campaigns are commercially effective and brand-aligned.

Skills

Dynamics 365

Customer Insights

Automated journeys

Power BI

Excel

Power Platform

Dataverse

Power Automate

Model‑driven apps

CRM

Tools

Power BI

Excel

Power Automate

Dataverse

Job description

Company Description

Are you passionate about data-driven marketing, customer experience and creating personalised communications that make a real difference?

At Rexel, we’re a worldwide expert in distributing electrical and energy-efficient products and services. Our goal is to provide smart electrical solutions that improve the comfort, safety and security of our customers’ homes, businesses and industries.

We are looking for fresh thinkers, team players and positive individuals to join us on our journey.

If you enjoy combining creativity, technology and customer insight to deliver meaningful experiences, this could be the opportunity for you!

Job Description

As a CRM Executive specialising in Microsoft Dynamics 365 Customer Insights - Journeys, you’ll design, build and optimise real‑time marketing campaigns across the customer lifecycle.

Using unified customer profiles and behavioural data, you’ll turn customer actions into highly personalised and measurable experiences across multiple channels, including email, SMS, push notifications and WhatsApp.

Your work will help drive customer retention, loyalty and long-term customer value.

You’ll play an important role in delivering relevant communications at the right time, while ensuring every campaign is commercially effective, customer-focused and aligned with our brand.

The Benefits of a career with Rexel:

• Contributory pension scheme and life assurance
• Bonus opportunities, Performance Related Bonus scheme
• 33 days’ annual leave, including bank holidays, increasing with length of service
• The option to buy and sell annual leave
• Enhanced parental leave
• Extensive learning and development opportunities from day one
• Free virtual GP service
• Healthy Mind Champions and wider wellbeing support
• Staff discounts and exclusive holiday offers
• Free financial support and education

Qualifications

At Rexel, we prioritise potential, behaviours and the ways people work alongside experience and technical capability. To succeed as a CRM Executive, you’ll be someone who is curious, customer-focused and motivated by using insight and technology to create better experiences.

The behaviours that will set you up for success include:

• Collaboration: Building effective partnerships and working collaboratively with others to achieve shared objectives.
• Takes accountability: Taking action, overcoming obstacles and meeting commitments.
• Customer focus: Building strong customer relationships and delivering customer-centric solutions.

You’ll bring a blend of CRM, marketing and customer-focused skills, including:

• Experience using Microsoft Dynamics 365, particularly Marketing or Customer Insights - Journeys, or a willingness to develop your platform knowledge.
• The ability to create, manage and improve automated customer journeys and marketing campaigns.
• Strong written communication skills, with an eye for engaging content, clear calls to action and consistent brand tone.
• An interest in digital design, layout and delivering high-quality, error-free communications.
• An understanding of customer lifecycle marketing, automation, personalisation and performance metrics.
• Experience, or an interest in developing skills, across channels such as email, SMS, push notifications and WhatsApp.
• Familiarity with Microsoft Power Platform tools, Dataverse, Power Automate or model-driven apps would be beneficial.
• Confidence working with data and using tools such as Excel or Power BI to understand campaign performance and customer behaviour.
• The ability to communicate clearly and collaborate with colleagues across different teams.
• A curious, proactive and improvement-focused approach, with a willingness to test, learn and use insight to enhance customer experiences.

You don’t need to meet every requirement listed. We value transferable skills, potential and a willingness to learn, so if you can see yourself succeeding in this role, we’d love to hear from you.

Additional Information

At Rexel UK, we actively seek talent with different experiences, background and perspectives because we know that diversity drives fresh ideas and great results.

Working together as one team, we’re building a high-performance culture that not only drives success but also creates real value for our customers and communities.

Creating an environment where individuality is celebrated and creativity flourishes, we’re making sure everyone feels supported and confident to be their best.