CRM Exec (Klaviyo) - Brand Hackers

Up World; Greater London; Hybrid; GBP 28,000 - 34,000; Full time

Job summary

A dynamic marketing agency is seeking a CRM Executive to join their team in London. The ideal candidate will have hands-on experience with CRM/email marketing, particularly in D2C FMCG. Responsibilities include producing CRM audits, planning multi-channel campaigns, and analyzing performance metrics. This role offers flexibility with remote work options and unique benefits including unlimited coaching and 25 days of holiday plus bank holidays.

Benefits

25 days holiday plus bank holidays

Monthly working-from-home allowance

Birthday off

Unlimited coaching with MoreHappi

Full Up World Membership

Qualifications

• Minimum one year of hands-on CRM/email marketing experience, particularly with D2C FMCG brands.
• Strong understanding of Klaviyo, with agility to work with Mailchimp and other CRM platforms.
• Demonstrable understanding of designing customer journeys.

Responsibilities

• Producing CRM audits for brand partners.
• Planning, executing, and optimizing multi-channel CRM campaigns.
• Copywriting and designing campaign emails.

Skills

CRM/email marketing experience

Understanding of Klaviyo

Analytical skills

Excellent communication skills

Project and time management skills

Basic Canva design skills

Tools

Klaviyo

Mailchimp

Job description

CRM Exec(Klaviyo) | £28-34k

Brand Hackers

We build experienced, dynamic and fractional teams that fit in like puzzle pieces – providing just the right knowledge and energy at the right time. We’re not your typical agency or a one‑man show; we're a team of passionate professionals who eat, sleep, and breathe branding and marketing.

Our diverse team of experts covers all marketing mix elements, from performance and social media to web development and beyond and with over 100 brands under our belt, our Brand Hackers have a treasure trove of shared experiences. This wealth of knowledge fuels our creativity and gives us the edge.

The Role: CRM Exec

As our brand partners continue to prioritise email marketing and CRM to support their growth, we are seeking an adept CRM Executive to join our team. This is an exciting and diverse role which will see you doing a bit of everything from auditing email flows, crafting a newsletter content strategy, or writing a campaign.

You'll be…

As a CRM Exec within the Brand Hackers team, you’ll be working across 2-4 brands at any one time, either as part of wider team of Brand Hackers or working alongside their marketing team.

Typical responsibilities will likely include:

• Producing CRM audits for brand partners
• Planning, executing, and optimising multi‑channel CRM campaigns for exciting challenger brands (email, push, SMS) focused on engagement, retention, and loyalty
• Copywriting and designing campaign emails, using in‑house designed templates, to create standout campaign materials
• Analysing and interpreting campaign performance metrics to inform strategy and continuous improvement
• Bringing fresh, innovative ideas to test, learn, and push boundaries for our partner brands
• Working with the CRM manager to wireframe, build and optimise flows for brand partnersReporting key campaign outcomes, learnings, and insights to stakeholders

You'll have:

• Minimum one year of hands‑on CRM/email marketing experience, particularly with D2C FMCG brands
• Strong understanding of Klaviyo, with the agility to work with Mailchimp and other CRM platforms
• Demonstrable understanding of how to design customer journeys and personalise experiences within CRM
• Excellent analytical skills
• Proactive, self‑motivated, and confident working independently
• Excellent communication skills both written and verbal
• Excellent project and time management skills
• Basic Canva design skills
• Background in agencies a plus!

💸 Salary: £28,000 - 34,000 DOE

🏡 Logistics: Roaming - WFH but you will be required to be in London at least once per month (we'll fund up to £100 travel per trip if coming from outside of London).

🌴 25 days holiday plus bank holidays

☕ Monthly working‑from‑home allowance

🎂 Birthday off

🧠 Unlimited coaching with MoreHappi

🌍 Full Up World Membership

Want to know more about our ethos and benefits? View the Up Collective handbook.