CRM Director: Lifecycle Growth & Personalization

Fanatics, Inc.; Greater London; On-site; GBP 80,000 - 120,000; Full time

Job summary

A leading global digital sports platform is seeking a CRM Director to own the vision and strategy for lifecycle marketing across its portfolio. The ideal candidate will possess over 8 years of experience leading CRM initiatives and will excel in cross-functional collaboration, data-driven personalization, and strategic planning. The role involves managing a high-performing team and optimizing communications across multiple channels, all while driving significant engagement and revenue growth. This position offers an exciting opportunity to shape the future of sports marketing.

Benefits

Competitive salary

Healthcare benefits

Flexible working hours

Qualifications

• Experience in sports, gaming, media, or marketplaces is a plus.
• Strong technical foundation in CRM/CDP and marketing automation.
• Exceptional communication skills and stakeholder management.

Responsibilities

• Define and execute CRM strategy across multiple properties.
• Lead lifecycle marketing initiatives through various channels.
• Implement measurement systems for performance monitoring.

Skills

CRM strategy development

Lifecycle marketing

Data modeling

Cross-functional collaboration

Performance monitoring

Content personalization

Stakeholder management

Education

8-12+ years leading CRM/lifecycle marketing

Tools

CRM tools mastery (canvas, catalogs)

BI tooling (GSC/GA)

Job description

A leading global digital sports platform is seeking a CRM Director to own the vision and strategy for lifecycle marketing across its portfolio. The ideal candidate will possess over 8 years of experience leading CRM initiatives and will excel in cross-functional collaboration, data-driven personalization, and strategic planning. The role involves managing a high-performing team and optimizing communications across multiple channels, all while driving significant engagement and revenue growth. This position offers an exciting opportunity to shape the future of sports marketing.