CRM & Content Manager

Global; Manchester; On-site; GBP 40,000 - 55,000; Full time

Job summary

A leading media company in Manchester seeks a CRM and Content Manager to lead impactful campaigns. This role demands strong storytelling ability, data analysis skills, and collaborative spirit to engage B2B clients. You will develop CRM strategies, create engaging content, and ensure data quality while managing a team. If you're passionate about crafting campaigns that drive growth, apply now.

Qualifications

• Strong storytelling and marketing skills to create engaging CRM content.
• Ability to analyze data and drive insights for campaign improvement.
• Proactive collaboration with teams to deliver impactful campaigns.

Responsibilities

• Lead CRM strategy and campaign execution using customer insights.
• Own CRM content creation, shaping messaging, and value propositions.
• Manage data quality, performance reporting, and team development.

Skills

CRM strategy development

Content creation

Data analysis

Collaboration

Project management

Tools

Salesforce Marketing Cloud

Pardot

Job description

Overview

Accepting applications until: 7 November 2025

Job Description

Your Role: CRM and Content Manager, Local Sales (Manchester)

We’re looking for a CRM & Content Manager to join a newly formed Local Sales marketing team in our Manchester office. This is an exciting opportunity to lead how Global connects with advertisers through data-led, engaging CRM campaigns. You’ll lead strategy, content, and execution, working closely with the wider Marketing team and colleagues across Local Sales and Technology teams to deliver impactful campaigns that drive business growth.

As a CRM Content Manager, Local Sales at Global, you will:

• CRM Strategy & Campaign Execution (50%) - Lead the development and execution of the Local Sales CRM strategy and campaign calendar, using performance, sector, and customer insights to ensure campaigns are timely, targeted, and creatively strong. Own lead nurture programmes across the lifecycle — new, warm, dormant, and lapsed leads — optimising performance proactively. Build, automate, and personalise campaigns in Salesforce Marketing Cloud and Pardot, championing best practice in logic, structure, and design. Improve speed-to-market for campaigns.
• Content Creation & Messaging (30%) - Take ownership of CRM content, shaping messaging, tone, and value propositions to reflect Global’s offering and B2B customer needs. Collaborate with the CRM Executive to produce well-crafted copy and visuals. Ensure CRM campaigns are coordinated with digital and offline marketing activity.
• Data & Performance Management (20%) - Champion data quality and segmentation in Salesforce, working with teams to improve usability and accuracy. Report on campaign performance — analysing engagement, conversion, and ROI to drive insight-led improvements. Line-manage and develop a CRM Executive, providing leadership, guidance, and feedback. Stay ahead of trends through testing, experimentation, and industry learning.

What You’ll Love About This Role

1. Think Big: Shape end-to-end CRM strategy and campaigns that directly influence revenue growth and SME engagement.

2. Own It: Take full responsibility for campaign delivery, data quality, content quality, and performance analysis.

3. Keep it Simple: Translate complex customer data into actionable, targeted communications that resonate.

4. Better Together: Work closely with Marketing colleagues and Sales teams, using commercial insights to deliver cohesive, impactful campaigns.

What Success Looks Like

In your first few months, you’ll have:

• Delivered targeted CRM campaigns across the lifecycle, optimising for engagement and conversion.

• Developed and maintained high-quality campaign content reflecting SME customer needs.

• Implemented improved segmentation and data integrity practices in Salesforce.

• Built strong working relationships with the Local Sales Strategy team and other stakeholders.

What You’ll Need

• Confident Storyteller & Marketer: Creates engaging, relevant CRM content that drives action.

• Strategic & Hands-On: Equally comfortable digging into the data, having conversations with Tech and building campaigns in-platform.

• Proactive & Collaborative: Thrives in working with others to deliver high-impact campaigns.

• Curious & Resilient: Continuously seeks improvement, adapts quickly, and meets deadlines with focus.

• Coaching and Encouragement: to inspire your direct report, a CRM Executive