CRM Campain and LIfecycle Manager (UK Remote)

Michael Page (UK); City Of London; Remote; GBP 50,000 - 60,000; Full time

Job summary

A prominent recruitment agency is seeking a CRM professional for a fully remote role based in the UK. The ideal candidate will have over 3 years of CRM experience, specifically in a data-driven industry such as Finance or Insurance. The position involves managing campaign journeys and will offer a salary between £50k and £60k along with a comprehensive benefits package and career development opportunities.

Benefits

Good benefits package

Career progression

Qualifications

• 3+ years of proven CRM experience.
• Experience in a data focused industry like Finance, Insurance, or Gaming.
• Technical understanding of CRM data flows.

Responsibilities

• Manage journey maps and campaign calendars.
• Own comms journeys and end-to-end campaigns.
• Lead A/B testing and measure campaign improvements.

Skills

CRM experience

Data focused industry background

CRM channel planning

Test design and execution

Audience segmentation

Tools

CRM systems

Job description

• A chance to join a growing insurance business
• A fully remote CRM opportunity (Must be UK based)

About Our Client

A leading insurance business.

Job Description

• Managing journey maps and campaign calendars
• Owning comms journeys and end-to-end campaigns - Copy, Design, Targeting set-up
• Test plans and learning summaries
• Tasked with measurable improvements in retention and engagement
• Leading with A/B testing
• CRM channel planning - Email, SMS, In-App and Push

The Successful Applicant

• 3+ years of proven CRM experience
• A background working in a similar data focused industry - Finance/Insurance/Gaming etc
• Previous experience in CRM channel planning (Email, SMS, In-App, Push)
• Test design and execution of campaigns (A/B, Multivariate)
• Collaborate with internal data and creative teams to translate insights into messaging
• Journey orchestration, personalisation logic, dynamic content setup
• Audience segmentation and QA targeting logic
• Extensive experience building campaigns (Emails and SMS)
• Technical understanding or CRM data flows and integration points

What's on Offer

• Fully remote role. Must be UK based and monthly travel to their HQ
• £50k - c£60k
• Good benefits package
• Lots of career progression, support and personal development