CRM Campaigns & Platform Ops Lead (Braze)

Square One Resources; Greater London; Hybrid; GBP 60,000 - 80,000; Full time

Job summary

A recruitment agency is looking for a Comms Platform Operations Lead/Specialist for a contract role based in London. The successful candidate will execute and optimize CRM campaigns, using tools like Braze and Salesforce Marketing Cloud, to enhance customer engagement. Applicants should have 2-4 years of experience in email marketing, strong analytical skills, and a Bachelor's degree in marketing or related field. This hybrid position offers a competitive rate of up to £450 per day.

Qualifications

• 2–4 years in CRM campaign management, email marketing, or digital marketing operations.
• Basic knowledge of Liquid for customising email templates.
• Understanding of anti-spam regulations and best practices.

Responsibilities

• Plan, create, and launch CRM campaigns across diverse channels.
• Demonstrate understanding of webhooks and audience segmenting.
• Evaluate campaign performance metrics and derive actionable insights.

Skills

Email marketing

Campaign management

Audience segmentation

Analytical skills

Email deliverability

Education

Bachelor's degree in marketing or related field

Tools

Braze

Salesforce Marketing Cloud

Adobe

Job description

A recruitment agency is looking for a Comms Platform Operations Lead/Specialist for a contract role based in London. The successful candidate will execute and optimize CRM campaigns, using tools like Braze and Salesforce Marketing Cloud, to enhance customer engagement. Applicants should have 2-4 years of experience in email marketing, strong analytical skills, and a Bachelor's degree in marketing or related field. This hybrid position offers a competitive rate of up to £450 per day.