CRM Campaigns Lead - Drive Loyalty & Growth

Iceland Food Group; Aston; On-site; GBP 30,000 - 40,000; Full time

Job summary

A leading retail company in the United Kingdom is seeking a driven CRM Executive to enhance CRM communication strategies. This role requires expertise in A/B testing and campaign management, with responsibilities that include coordinating with cross-functional teams to drive customer loyalty and optimize email campaigns. Ideal candidates will have a solid understanding of retail CRM best practices and strong communication skills. Benefits include generous discounts, extensive holiday, and career growth opportunities.

Benefits

15% discount in stores

30% discount at restaurants

33 days holiday

Pension (NEST)

Free onsite parking

Onsite electric car charging

Subsidised staff restaurant

Christmas vouchers

Refer a Friend Scheme

Christmas Savings scheme

Discounted dry cleaning

Long service awards

Qualifications

• Results driven and commercially aware.
• Ability to juggle multiple tasks in a fast-paced environment.
• Excellent attention to detail.
• Strong verbal and written communication skills.
• Key stakeholder management abilities.

Responsibilities

• Manage day-to-day email campaign activities.
• Coordinate with design and marketing teams.
• Utilize A/B testing for campaign optimization.
• Drive CRM communications to enhance customer loyalty.
• Develop campaigns based on trading requirements.

Skills

CRM communications creation

A/B testing

Campaign building

CRM best practices

Retail industry knowledge

Tools

Salesforce

Marketing Cloud

Google Analytics

Excel

Job description

A leading retail company in the United Kingdom is seeking a driven CRM Executive to enhance CRM communication strategies. This role requires expertise in A/B testing and campaign management, with responsibilities that include coordinating with cross-functional teams to drive customer loyalty and optimize email campaigns. Ideal candidates will have a solid understanding of retail CRM best practices and strong communication skills. Benefits include generous discounts, extensive holiday, and career growth opportunities.