CRM Campaign Executive (Acquisition)

St John Ambulance; Bristol; Hybrid; GBP 60,000 - 80,000; Full time

Job summary

A charity organization based in the UK is looking for a CRM Campaign Executive to support marketing campaigns aimed at acquiring new customers. This role involves building and deploying email campaigns, managing CRM data, and writing engaging copy. The position is hybrid, requiring three days in the London office per week, and offers competitive salary and benefits. Join a dynamic team dedicated to promoting first aid and training services.

Benefits

Competitive salary and pension scheme

33 days holiday increasing to 38 over 5 years

Cycle-to-work scheme

Health and Wellbeing portal

Discounts on services and products

Qualifications

• Proven experience in marketing or CRM campaigns in B2B settings.
• Attention to detail in data management and segmentation.
• Ability to write clear and engaging marketing copy.

Responsibilities

• Build and deploy segmented email campaigns.
• Identify target audiences using data insights.
• Support lead qualification for sales teams.
• Maintain accurate CRM data for effective targeting.
• Assist with budget-tracking processes.

Skills

Data handling

Written communication

CRM and marketing automation tools

Campaign execution

Education

GCSE level including Maths and English

Tools

Microsoft Dynamics 365

Job description

The CRM Campaign Executive (Acquisition) supports the delivery of targeted, data‑driven marketing campaigns that attract and convert new customers for St John Ambulance's commercial training and first aid supplies businesses.

Responsibilities

• Build, test and deploy segmented acquisition email campaigns in D365 Marketing.
• Apply segmentation and profiling to identify target audiences across industries and decision‑maker roles, using D365 customer insights and licensed B2B data sources.
• Write and edit clear, engaging and conversion‑focused copy for emails and related digital assets, coordinating with designers or copywriters where required.
• Support campaigns that capture and qualify high‑potential leads for follow‑up by new business sales teams, ensuring smooth data handover and pipeline tracking.
• Maintain accurate, compliant, and up‑to‑date CRM data within D365, supporting cleansing, enrichment and import/export processes to enable effective targeting.
• Assist with monitoring campaign spend, logging costs, and supporting budget‑tracking processes.

Qualifications

• GCSE level (Grade C/4 or equivalent) including Maths and English (minimum 5).
• Proven experience supporting or delivering marketing or CRM campaigns, ideally within a B2B or customer‑acquisition environment.
• Experience using Microsoft Dynamics 365 to build, execute and report on campaigns.
• Experience in managing or using CRM data for segmentation and targeting.
• Strong attention to detail in data handling and confident use of CRM and marketing automation tools.
• Ability to write engaging and persuasive marketing copy.

Location & Employment

Hybrid remote. Three days in the London office per week. Permanent full‑time – 37.5 hours per week. Salary: Competitive. Reporting to the Global Head of e‑Commerce.

Benefits

• Competitive salary and pension scheme.
• 33 days holiday (inclusive of bank holidays), increasing to 38 days over 5 years.
• Hybrid, flexible working.
• Cycle‑to‑work scheme and Electric Vehicle Scheme.
• Health and Wellbeing portal – access to financial, health and wellbeing support and an Employee Assistance Programme.
• Access to Blue Light and NHS discounts, and discounts on mobile phones, gym memberships, cinema tickets, restaurants, holidays and shopping.

St John Ambulance are committed to increasing the diversity of our team and ensuring a welcoming workplace for all. We do not tolerate discrimination and promote safe recruitment practices, including DBS clearance where applicable.