CRM Campaign Analyst

jlp; Bracknell; Hybrid; GBP 47,000 - 74,000; Full time

Benefits offered by this job

Hybrid working

Evening/night premium pay

Job summary

Waitrose Marketing is seeking a CRM Campaign Analyst to help activate first-party data across channels, collaborating with CRM managers to enhance targeting and communications while deriving insights to improve campaigns.

The role works with data, insights and analytics teams to ensure gold-standard measurement of CRM activity, and involves audience building for digital and social channels with a hybrid work setup in Bracknell.

Qualifications

• Experience in a campaign operations team within a transactional data-intensive organisation (retail preferred).
• Strong CRM experience and Salesforce Marketing Cloud knowledge.
• Experience using campaign management tools to execute campaigns.
• Strong SQL and data manipulation skills.
• Analytical mindset with ability to derive insights.
• Excellent verbal and written communication.
• Ability to balance customer and commercial priorities.

Responsibilities

• Design customer selections and prepare data for email, push, SMS, direct marketing, social and digital audiences.
• Collaborate with CRM Managers to translate briefs into targeting.
• Identify opportunities to improve CRM programmes and campaigns.
• Support data strategies to ensure access to data for communications.
• Enable automation across selections to streamline processes.

Skills

CRM experience

SQL

Data manipulation

Analytical thinking

Communication skills

Tools

Salesforce Marketing Cloud

Campaign management tools

Data Cloud / CDP

Job description

ABOUT THE ROLE

Waitrose & Partners prides itself on being different. Our intention is to combine the convenience of a supermarket with the expertise and service of a specialist food shop. Add this to our unswerving dedication to our customers and the highest respect for our suppliers (the provenance and traceability of our food is vital) and, of course, the environment and you can start to see we're a bit more than 'just' a supermarket.

We have an exciting opportunity to join our Waitrose Marketing team as a CRM Campaign Analyst, reporting into our Senior CRM Campaign Analyst. As we transform our approach to CRM we are looking for someone to support with the activation of first party data across our channels. The successful candidate will be analytically minded, co-create campaign selections alongside our CRM managers to enhance our targeting and communication strategy as well as digging deep into the data to get insights that will drive improvements across our campaigns.

This role will work closely with our data, insights and analytics teams to ensure gold standard measurement across our CRM activity and be able to bring their specialism to provide recommendations both to campaigns and to wider CRM strategy. This role will incorporate audience building for digital and social channels as well so an understanding of digital advertising is desirable.

In addition to your contractual pay, any time worked between 22:00 - 06:00 will attract Night Premium at a rate of £5.25 per hour. This will also apply to existing Partners who have enrolled onto Enhanced Hours Premium arrangements.

Key responsibilities

• To design and create customer selections and output of customer data for email, push, sms, direct marketing, social and digital audiences.
• To work closely with the CRM Managers to understand Waitrose campaign targeting needs; translate campaign briefs into effective targeting and audience selection to meet commercial and business objectives and enable relevant communications for multiple audiences and segmentations.
• Identify and interpret new opportunities or improvements to meet goals and ambitions for our CRM communication programmes.
• Support and input into data strategies to ensure that CRM and broader Channels team have access to the required data to enhance our communications and deliver against our strategy.
• Support and enable automation across selections to streamline processes

Essential skills/experience you'll need

• Experience of working in a campaign operations team within a transactional data intensive organisation (preferably retail)
• Strong CRM experience and understanding
• Strong experience within ESP, preferably Salesforce Marketing Cloud
• Experience of using campaign management tools to execute campaigns
• Strong SQL and data manipulation skills
• Strong analytical approach
• Ability to balance customer and commercial priorities
• Good understanding of technical CDP, preferably Data Cloud
• Good verbal and written communication skills

Desirable skills/experience you may have

• Salesforce Suite understanding and qualifications
• Qualifications in marketing
• Retail experience
• Strong agency management experience

Pay: £47,000.00 - £73,500.00 Annual

Contract Type: Permanent

Hours of Work: 35 per week

Job Level: Partnership Level 7

Where You'll Be Working: Bracknell Campus, Doncastle Road, Bracknell, Berkshire, RG12 8YA

Closing Date: September 9, 2026

Expected salary - Salary up to £60,000 depending on experience.

Contract type- This position is a Permanent contract.

Working pattern/flexible working - The Partnership has adopted a hybrid working approach, meaning you'll be able to work a mixture between the office and home based upon your personal needs whilst balancing the needs of the business. The team aim for 3 days per week in the office to connect.

Location - Bracknell

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ABOUT THE PARTNERSHIP

We're the largest employee owned business in the UK and home of our cherished brands, John Lewis and Waitrose. We're not just employees, we're Partners, driven by our purpose to build a happier world. As we look to our future, there's never been a more exciting time to join us.

We're ruthlessly focused on being brilliant at retail. We continue to innovate, adapt and diversify. Never Knowingly Undersold on price, quality and service in John Lewis and passionately serving food-lovers in Waitrose.

As Partners we all share the responsibility of ownership and in its rewards. We use our voices to contribute to our success, working together through the good and challenging times, holding true to our behaviours and treating everyone with kindness and respect.

We all own making the Partnership somewhere we belong. Embracing our differences and creating an environment where we're free to be ourselves and can THRIVE. Growing ourselves individually, and as a collectiv