CRM Automation Manager

Dixons Carphone; City Of London; Hybrid; GBP 45,000 - 60,000; Full time

Job summary

A leading UK technology retailer is seeking a CRM Automation Manager to drive their marketing automation strategy. The ideal candidate will have over 4 years of experience in CRM campaign delivery, strong analytical skills, and hands-on familiarity with CRM platforms such as Adobe Campaign and Salesforce. This role offers hybrid working and includes benefits like 25 days annual leave and private medical insurance.

Benefits

25 days of annual leave

Private Medical Insurance

Life Assurance

Colleague discounts on Tech

Qualifications

• Minimum 4+ years’ experience in CRM campaign strategy and delivery.
• Hands-on experience with CRM platforms.
• Experience in fast-paced environments; retail experience preferred.

Responsibilities

• Build and maintain multi-channel marketing campaigns.
• Collaborate with CRM and data teams for audience targeting.
• Implement personalisation and testing frameworks.

Skills

CRM campaign strategy and delivery

Experience with Adobe Campaign

Analytical mindset

Collaboration skills

Attention to detail

Tools

Adobe Campaign

Salesforce

Movable Ink

Job description

Currys London Campus at Waterloo

Permanent

Full Time

Grade 4

At Currys we’re united by one passion: to help everyone enjoy amazing technology. As the UK’s best-known retailer of tech, we’re proud of the service our customers receive – and it’s all down to our team of 25,000 caring and committed colleagues. Working as one team, we learn and grow together, celebrating the big and small moments that make every day amazing.

The CRM Automation Manager will define and lead the marketing automation strategy, leveraging our marketing technology to deliver scalable, high‑performing customer journeys and campaigns. They will be responsible for ensuring the CRM platform is used to its full potential, driving customer engagement, conversion and retention through timely, relevant and personalised communications.

This is a fantastic opportunity for someone who thrives in a fast‑paced environment and is passionate about data‑driven marketing.

The successful candidate will bring deep expertise in CRM platforms, a strong analytical mindset, and the ability to translate lifecycle strategies into sophisticated, testable automations that deliver measurable impact.

Key Responsibilities:

• Build and maintain multi-channel marketing campaigns in Adobe Campaign, ensuring robust setup, QA and performance tracking
• Collaborate with CRM and data teams to integrate customer attributes and events, enabling reliable audience targeting and segmentation
• Develop and manage audience segments based on customer behaviour, lifecycle stage and product purchase history
• Implement personalisation and multi‑variant testing frameworks to improve campaign effectiveness
• Maintain CRM platform health, resolve issues and apply best practices for incident management
• Evaluate and implement new CRM tools and platform features to improve efficiency and capability
• Deliver regular usage reports and insights to support continuous optimisation and stakeholder engagement across CRM platform tools

Required Skills & Experience:

• Minimum 4+ years’ experience in CRM campaign strategy and delivery
• Hands‑on experience with CRM platforms (e.g. Adobe Campaign, Salesforce, Movable Ink)
• Experience in fast‑paced environments; retail experience preferred
• Strong attention to detail, especially when reviewing regulated communications
• Analytical mindset with experience in reporting and deriving actionable insights
• Confident communicator with senior stakeholders
• Proactive, organised, and able to manage multiple projects under pressure
• Collaborative team player with excellent interpersonal skills

Benefits:

• 25 days of annual leave (plus bank holiday entitlement) and a competitive pension scheme
• Private Medical Insurance
• Life Assurance
• Fantastic colleague discounts on Tech with Currys and iD Mobile
• Hybrid working (with an expectation to meet in person 2‑4 times per month)

Join our team and we'll be with you every step of the way, helping you develop the career you want with new opportunities, on‑going training and skills for life.

Not only can you shape your own future, but you can help take charge of ours too. As the biggest recycler and repairer of tech in the UK, we’re in a position to make a real impact on people and the planet.

Every voice has a space at our table and we're committed to making inclusion and diversity part of everything we do, including how we strengthen our workforce. We want to make sure you have a fair opportunity to show us your talents during our application process, so if you need any additional assistance with your application please email [e-mail] and we'll do our best to help.