CRM Assistant

Beauty Pie; City Of London; Hybrid; GBP 40,000 - 50,000; Full time

Job summary

A luxury beauty company in London is seeking a CRM Marketing Specialist to manage and optimize marketing campaigns across email, SMS, and push notifications. The ideal candidate will possess strong knowledge of CRM tools and a passion for customer engagement, along with excellent collaborative and planning skills. This role operates on a hybrid model, combining in-office and remote work, with a focus on performance and results.

Benefits

25 days holiday

Free Membership to Beauty Pie

Private Medical Insurance

Career Growth and Learning opportunities

Qualifications

• Experience in CRM marketing tools like Iterable.
• Passion for improving customer engagement.

Responsibilities

• Build and deploy email, SMS, and push notification campaigns.
• Evaluate performance of campaigns.
• Support CRM managers with test-and-learn strategies.

Skills

Familiar with CRM marketing tools

Collaboration in cross-functional teams

Coordination and planning

Working with customer data

Passion for lifecycle marketing

Understanding of web analytics

Experience with email and SMS best practices

Motivation and drive

Sales-driven environment experience

Develop strong working relationships

Capable of multitasking

Job description

About Beauty Pie

We’re Beauty Pie. We’re the world’s first luxury beauty and wellness buyers’ club. And we’re disrupting the beauty industry, one face cream at a time.

Responsibilities

• Building and deploying email, SMS, and push notification campaigns, ensuring timely and accurate delivery to the target audience
• Contributing strategically to the campaign calendar and briefing process, ensuring seamless alignment across creative and copy teams for consistent campaign delivery
• Supporting CRM managers in executing test-and-learn strategies to improve programs and triggered flows
• Identifying additional opportunities for automated journeys and lifecycle campaigns
• Supporting CRM channel diversification initiatives through push notifications, SMS, in-pack marketing and direct mail campaigns
• Liaising with our Member Happiness team and sharing campaign plans that may increase customer contact, collaborating on any proactive communication requirements
• Monitoring industry insights and trends to fully optimise emails, SMS, and push messages, championing best practices in collaboration with the wider Marketing and Creative teams
• Evaluating the performance of campaigns to identify trends and opportunities
• Supporting with product seeding to our inner circle customers
• Supporting advocacy projects, including our NPS Surveys and BazaarVoice Reviews

Qualifications

• Familiar with CRM marketing tools, such as Iterable or equivalent
• Comfortable collaborating in cross‑functional teams
• Great at coordinating and planning projects
• Comfortable working with customer data to segment databases for targeted marketing
• Demonstrate a passion for lifecycle marketing and be knowledgeable about how CRM can drive customer loyalty and engagement
• Have a good understanding of web analytics and customer databases
• Have experience of email and SMS best practice with a keen interest to expand into other channels (e.g. push notifications, direct mail)
• Be incredibly motivated, driven and detail‑oriented
• Experience working within a sales‑driven environment
• Confident working with people at all levels of the organisation and able to develop strong working relationships
• Capable of working on a diverse range of campaigns and communications
• Able to multitask, manage deadlines and requirements in a fast‑paced environment

What makes a ‘Beauty Pie’?

• Bring Your ‘A’ Game: Take ownership & accountability. Make it happen. Grow. Support. Evolve. Invent. Be open‑minded.
• Be Intelligently Rebellious: Challenge the status quo. Push boundaries. Embrace change. Think BIG.
• Be Customer Obsessed: Listen & learn. Take ownership. Act fast. Be humble & empathetic. Build & keep trust. Be grateful for feedback.
• It’s All For One (& One For All): Take advantage of collective intelligence. Act with integrity. Support & challenge. Embrace individuality. Do right by our company, our members, our colleagues & our environment.

Diversity & Inclusion

We’re committed to diversity & inclusion. We believe that innovation and creativity come from having a diverse workforce, and we’re committed to building teams with unique identities, from different backgrounds and with individual perspectives.

A bit about our ways of working

We thrive on a high‑performance culture where action drives results. At Beauty Pie, we trust our teams to take ownership, move fast, and get the job done. We operate on a hybrid model, with a minimum of three days in the office each week— with some roles requiring more which will be outlined in the job spec.

Benefits & Perks

• Life & Balance (25 days holiday, your birthday off / 22 vacation days for the US team, flexible bank holidays, equal leave for all new parents regardless of gender or personal circumstances)
• Free Membership to Beauty Pie + discount off our products
• Health & Wellbeing (Private Medical Insurance, Menopause support, £2,500 / $2,500 to spend on your fertility journey after 2 years service, 10 therapy sessions through AXA PPP)
• Career Growth and Learning opportunities

Equal Opportunity & Reasonable Adjustments

Beauty Pie is an equal opportunity employer. The company will not unlawfully discriminate on grounds of gender, sexual orientation, marital or civil partner status, gender reassignment, race, religion or belief, colour, nationality, ethnic or national origin, disability or age, pregnancy or trade union membership. Please let us know if you require reasonable adjustments at any point during the application and / or recruitment process.