CRM and Social Media Executive

On the Beach; Manchester; Hybrid; GBP 30,000 - 42,000; Full time

Benefits offered by this job

25 days holiday

Holidays discount

Learnerbly learning platform

Enhanced family leave

Employee Assistance Programme

Health plan

SIP

Gym discount

Cycle to Work

Job summary

On the Beach in Manchester is seeking a Customer Engagement Executive to plan, create and deliver customer communications across trading email, push notifications and organic social media.

You'll turn customer insight and commercial priorities into engaging content, coordinate deadlines, and ensure content aligns with the On the Beach tone of voice while supporting both planned and reactive activity.

Qualifications

• Experience in CRM, social media, content marketing or customer communications.
• Strong copywriting and editing skills.
• Good knowledge of organic social platforms and content formats.
• Excellent organisation and attention to detail.
• Confidence managing multiple campaigns and deadlines.
• An understanding of customer engagement and commercial performance.
• Confidence using campaign data to identify useful insights.
• A collaborative and proactive approach.

Responsibilities

• Support the delivery of the cross-channel engagement calendar.
• Turn campaign concepts into briefs and channel-specific content.
• Coordinate deadlines, assets, audiences and campaign requirements.
• Ensure content is accurate, consistent and aligned with the On the Beach tone of voice.
• Support both planned and reactive activity.
• Write subject lines, preheaders, email copy, push notifications and calls to action.
• Adapt messaging for different customer audiences.
• Coordinate creative, product and landing-page requirements.
• Complete campaign checks before launch.
• Work with CRM specialists on audiences, segmentation and delivery.
• Create, schedule and publish content across priority social platforms.
• Write briefs, captions, scripts and on-screen copy.
• Adapt content for different platforms and audiences.
• Research travel trends and identify reactive content opportunities.
• Coordinate with internal teams and content creators.
• Support community management where appropriate.
• Research hotels, destinations and common customer questions.
• Create recommendations, comparisons and decision-simplifying content.
• Support the development of recurring content formats.
• Gather campaign results and contribute to performance reporting.
• Help deliver tests across messaging, audiences, formats and timing.
• Use results to suggest improvements to future activity.

Skills

CRM experience

Social media

Copywriting

Content marketing

Campaign coordination

Analytics insight

Team collaboration

Travel enthusiasm

Job description

We're On the Beach! Since 2003, we've been rewriting the rules of how people discover, book, and experience their perfect getaway. What started as connecting people to short-haul beach holidays has evolved into something much bigger - premium beach destinations, long-haul adventures, and vibrant city breaks - and that's just the beginning of our story.

We send around two million holidaymakers on their dream breaks every year. And we're still growing.

Powered by our deep-rooted entrepreneurial spirit, proprietary tech, curiosity and our incredible people, we're accelerating - delivering best in class technology, the ultimate holiday app, and experiences that keep our customers coming back for more.

Ready to build the future of travel with us?

About the Role

The Customer Engagement Executive supports the planning, creation and delivery of customer communications across trading email, push notifications and organic social media.

Working with the Customer Engagement Lead, the role turns customer insight, travel expertise and commercial priorities into useful, engaging content that helps customers make confident holiday decisions.

What you'll be doing day to day

Campaign and content delivery

• Support the delivery of the cross-channel engagement calendar.
• Turn campaign concepts into clear briefs and channel-specific content.
• Coordinate deadlines, assets, audiences and campaign requirements.
• Ensure content is accurate, consistent and aligned with the On the Beach tone of voice.
• Support both planned and reactive activity.

Trading CRM

• Support the planning and delivery of trading email and push campaigns.
• Write subject lines, preheaders, email copy, push notifications and calls to action.
• Adapt messaging for different customer audiences.
• Coordinate creative, product and landing-page requirements.
• Complete campaign checks before launch.
• Work with CRM specialists on audiences, segmentation and delivery.

Organic social media

• Create, schedule and publish content across priority social platforms.
• Write briefs, captions, scripts and on-screen copy.
• Adapt content for different platforms and audiences.
• Research travel trends and identify reactive content opportunities.
• Coordinate with internal teams and content creators.
• Support community management where appropriate.

Content and performance

• Research hotels, destinations and common customer questions.
• Create recommendations, comparisons and decision-simplifying content.
• Support the development of recurring content formats.
• Gather campaign results and contribute to performance reporting.
• Help deliver tests across messaging, audiences, formats and timing.
• Use results to suggest improvements to future activity.

You’ll be a great addition to our team if you have the following skills, knowledge and experience

Skills and experience

• Experience in CRM, social media, content marketing or customer communications.
• Strong copywriting and editing skills.
• Good knowledge of organic social platforms and content formats.
• Excellent organisation and attention to detail.
• Confidence managing multiple campaigns and deadlines.
• An understanding of customer engagement and commercial performance.
• Confidence using campaign data to identify useful insights.
• A collaborative and proactive approach.
• A strong interest in travel.

Measures of success

• Accurate and timely delivery across email, push and organic social.
• Strong and consistent customer-facing content.
• Growth in engagement, clicks and website sessions.
• Effective coordination between CRM and social activity.
• Regular delivery of useful tests and content improvements.

What to expect from our interview process

After a clal with our Talent Acquistion team, we will run a 2 stage interview process, one stage of which will be an in-person interview at our fabulous Aeroworks office in Manchester city centre.

We want to make sure everybody has the opportunity to perform at their best. If you require any reasonable adjustments during the interview process please let the Talent Acquisitionteam know and they will be happy to assist.

Ways of working

Our full time hours are 37.5 per week, but we don't have rigid working hours so you can find the working pattern that's right for you. We have core working hours between 10am - 4pm, so we can collaborate and enjoy the social side of work.

We also have hybrid working so we all work from home and from our Aeroworks office in Manchester City Centre. As a team we are in the office 2 days per week (usually Tuesday & Wednesday).

Our benefits

We might be biased but we think our colleagues are pretty great. They're the people that have made On the Beach what it is today and continue to make it vibrant and successful tomorrow. That's why we offer a competitive benefits package, known as our Beach Perks, to all On the Beach colleagues.

These include:

• 25 days holiday plus your birthday off
• Generous discount on holidays, plus you will receive 2 extra days annual leave on top of your holiday allowance to use whilst you're away on your On the Beach package holiday
• Access to Learnerbly learning platform, plus workshops, courses and professional qualifications
• Enhanced maternity, paternity, shared parental leave and adoption pay, plus other family friendly support
• Employee Assistance Programme and free access to counselling
• Simplyhealth Optimise Health Plan
• Company Sick Pay scheme
• Regular wellbeing events
• Gym discount
• Share Incentive Plan (SIP)
• Death in Service cover
• Onsite subsidised coffee shop
• The Sandbox (our very own bar)
• Food and drink discounts across a number of venues in Manchester City Centre
• Regular social events
• Cycle to Work scheme