CRM and Marketing Automation Lead

Young Living Europe Ltd; City Of London; On-site; GBP 40,000 - 55,000; Full time

Job summary

A prominent wellness company in London seeks a CRM/Marketing Automation Specialist to enhance its Customer Data Platform (CDP) and lead automated marketing campaigns across multiple channels. The ideal candidate will drive customer engagement and retention through data analysis and collaboration with various teams, aiming to optimize campaign effectiveness. Experience in CRM tools, particularly in marketing automation, is essential for this role.

Qualifications

• Proven experience with CRM and CDP platforms.
• Strong ability to interpret data to drive campaign success.
• Experience creating data-driven customer journey maps.

Responsibilities

• Lead the development of Customer Data Platform across EMEA markets.
• Set up and optimize automated marketing campaigns.
• Manage data analysis, segmentation, and targeting for automated campaigns.

Skills

Proficiency in tools like DotDigital, Salesforce, Marketo, or Bloomreach

Advanced knowledge of automated campaign setup

Skilled in creating effective segmentation strategies

Experience in designing and interpreting A/B tests

Education

2-3 years of experience in creating and optimizing automated marketing campaigns

Tools

DotDigital

Salesforce

Marketo

Bloomreach

Job description

Young Living Europe is seeking a CRM/Marketing Automation Specialist to lead the development and optimization of our new Customer Data Platform (CDP) across 13 languages and multiple EMEA markets. This role focuses on driving automated marketing campaigns through multiple channels, including email, SMS, web push, and web personalization. The ideal candidate will be responsible for the day-to-day implementation of automated campaigns, segmentation strategies, data analysis, and reporting, while working closely with various teams to enhance customer engagement and retention.

Key Responsibilities

• Lead the development of our new Customer Data Platform (CDP) across multiple EMEA markets, ensuring it is tailored to specific business needs and languages with focus on automation.
• Set up and optimize automated marketing campaigns using CDP tools, including email, SMS, web push notifications, and web personalisation. Monitor and adjust campaigns to drive engagement and conversions.
• Manage data analysis, segmentation, and targeting for automated campaigns. Ensure that the segmentation strategy aligns with customer behaviour, type, business needs and preferences.
• Work closely with teams including Business Development Managers, Web, IT, and Customer Service to integrate CDP system and ensure effective communication strategies. Collaborate with teams to develop the best approaches for segmentation and campaign optimisation.
• Lead and support the Email Marketing Specialist who is responsible for email setup and execution. Provide guidance and mentorship to help them succeed in their role and optimize campaigns.
• Take a leadership role in developing and enhancing the marketing automation channel, working proactively to overcome challenges and improve the effectiveness of campaigns.

Knowledge, Skills, and Abilities

• Proficiency in tools like DotDigital, Salesforce, Marketo, or Bloomreach.
• Advanced knowledge of automated campaign setup, triggers, and event-based automation.
• Skilled in creating effective segmentation strategies aligned with customer behavior and business goals.
• Experience in designing and interpreting A/B tests for various channels.
• Understanding of creating data-driven customer interactions and journeys.
• Basic understanding of Webhooks, integration techniques, and data management.
• Familiarity with trends in the wellness, beauty, or personal care industries (preferred).

Education & Experience

• Proven experience working with CRM and CDP platforms such as DotDigital, Salesforce, Marketo, Bloomreach, or similar tools.
• 2-3 years of experience in creating and optimizing automated marketing campaigns, with a track record of success in customer retention and engagement.
• Proficiency with marketing automation software, basic understanding of Webhooks, and knowledge on how to set up triggers and work with event-based automation.
• Experience in creating data-driven customer journey maps that help guide automated campaigns and improve customer interactions.
• Strong ability to interpret data and make informed decisions that drive campaign success, including identifying segmentation opportunities and targeting strategies.

Desirable

• Experience working with MLM (Multi-Level Marketing) companies, with an understanding of customer levels, hierarchies, and how to tailor campaigns for different segments.
• Experience working in the wellness, beauty, or personal care industries is a plus, with a deep understanding of customer behaviour, trends, and the specific marketing strategies that resonate with these audiences.