CRM and Lifecycle Marketing Lead

Michael Page (UK); England; Hybrid; GBP 74,000 - 80,000; Full time

Job summary

A global leader in mobility and engineering is seeking a CRM Transformation Lead based in the United Kingdom. This role involves leading the European rollout of Salesforce Marketing Cloud, designing a CRM framework, and driving commercial results. The ideal candidate has extensive experience in CRM and marketing automation, with a strong grasp of GDPR compliance. This position offers a competitive salary and includes additional benefits such as a pension contribution and annual profit bonus.

Benefits

Pension Contribution

Car Scheme / Car Allowance

25 Days Annual Leave

Yearly profit bonus

Qualifications

• Experienced in CRM, marketing automation, or lifecycle campaign management.
• Proven track record in implementing Salesforce Marketing Cloud.
• Strong understanding of GDPR and consent management across Europe.

Responsibilities

• Lead the European rollout of Marketing Cloud CRM.
• Design a shared CRM framework for campaign-level flexibility.
• Drive sales impact through improved conversion and retention.

Skills

CRM

Salesforce Marketing Cloud

Marketing automation

Data-led campaign design

GDPR compliance

Cross-functional communication

Job description

Overview

• Lead a pan-European CRM transformation
• Berkshire-based role offering hybrid working

About Our Client

A global leader in mobility and engineering, the company is recognised for its innovation, reliability, and commitment to shaping a more sustainable future through advanced technology and customer-focused solutions.

Job Description

• Lead the European rollout of Marketing Cloud CRM, replacing legacy systems and enabling cross-market campaign orchestration.
• Design a shared CRM framework with core journeys for consistency and campaign-level flexibility for local relevance.
• Drive sales impact through CRM improving conversion, retention, and ROI across divisions and lifecycle stages.
• Work with CDP and architecture teams to define CRM data needs and ensure technical enablement and readiness.
• Own consent strategy collaborating with Legal, Risk, and Data Privacy to ensure GDPR compliance and drive best-in-class consent capture across the ecosystem.
• Align CRM journey logic with divisional lifecycle and product needs, while maintaining a consistent structural framework.
• Manage the role that is responsible for ensuring joined-up planning and delivery across pre-sale and post-sale journeys.
• Own business case development, success metrics, and performance tracking across markets.

The Successful Applicant

About You:

• Experienced in CRM, marketing automation, or lifecycle campaign management, ideally across European or multi-market environments.
• Proven track record in implementing Salesforce Marketing Cloud (or equivalent) at scale and from the ground up.
• Skilled in data-led campaign design and supporting the development of marketing architecture.
• Demonstrated ability to drive commercial results improving conversion, retention, and marketing efficiency.
• Strong understanding of GDPR and consent management across Europe, with experience collaborating with Legal, Risk, and Data Privacy teams.
• A strategic thinker who's also hands-on and able to design frameworks, guide adoption, and lead change.
• Excellent communicator and influencer, comfortable working with cross-functional teams across Divisions, IT, Legal, Data, and Commercial areas.
• (Desirable) Understanding of high-consideration customer journeys and experience in building new functions or capabilities within complex organisations.

What's on Offer

• Basic salary ranging from £74,000 to £80,000
• Pension Contribution
• Car Scheme / Car Allowance
• 25 Days Annual Leave
• Yearly profit bonus