CRM Analytics Lead — Data-Driven Marketing Impact

Wise; Greater London; Hybrid; GBP 60,000 - 75,000; Full time

Job summary

A leading global technology firm in Greater London is hiring a data analyst for its CRM Analytics team. You'll leverage data to drive lifecycle marketing capabilities, collaborating with cross-functional teams to enhance customer engagement strategies. This role requires strong SQL skills, experience in marketing analytics, and the ability to communicate complex analyses. The competitive salary ranges from £60,000 to £75,000, complemented by hybrid working and paid sabbatical opportunities.

Benefits

Company Restricted Stock Units

Paid annual holiday and sick days

6 weeks paid sabbatical after 4 years

Qualifications

• Proven experience in marketing analytics, especially in CRM or lifecycle domains.
• Strong technical skills in SQL for data manipulation.
• Experience with data modeling and visualization tools.

Responsibilities

• Translate complex business questions into analytical frameworks.
• Evaluate campaign performance and customer segmentation.
• Measure campaign effectiveness with advanced testing methodologies.
• Develop dashboards to track key CRM metrics.
• Collaborate to ensure data integrity and define new initiative requirements.
• Enhance targeting strategies with customer segmentation models.
• Contribute to CRM analytics strategy and measurement framework.

Skills

Analytical thinking

SQL proficiency

Data visualization

Python or R programming

Experimental design

Communication

Tools

Snowflake

dbt

CRM platforms

Job description

A leading global technology firm in Greater London is hiring a data analyst for its CRM Analytics team. You'll leverage data to drive lifecycle marketing capabilities, collaborating with cross-functional teams to enhance customer engagement strategies. This role requires strong SQL skills, experience in marketing analytics, and the ability to communicate complex analyses. The competitive salary ranges from £60,000 to £75,000, complemented by hybrid working and paid sabbatical opportunities.