Creator Growth Lead - Podcasts & Video

Spotify; Greater London; Hybrid; GBP 89,000 - 129,000; Full time

Job summary

A leading audio streaming service is seeking a Creator Growth Lead for Podcasts & Video. This role involves setting strategies that drive meaningful growth across creator channels, collaborating with teams in product and marketing, and experimenting with campaigns. Candidates should have 8+ years of experience in growth marketing or product management, along with strong analytical skills and experience in product-led growth. The position offers flexibility to work from home with some in-person meetings required.

Benefits

Health insurance

Paid parental leave

401(k) retirement plan

Paid time off

Flexible holidays

Qualifications

• 8+ years in growth, marketing, or product at a large-scale tech, media, or creator platform.
• Strong analytical and commercial acumen; skilled at using data to identify opportunities.
• Impact-driven, able to collaborate with and influence teams effectively.

Responsibilities

• Develop the vision and growth operating model for creator and catalog growth.
• Drive key campaigns and full-funnel experiments from brainstorming to execution.
• Partner with cross-functional teams to enhance creator channels and product experiences.

Skills

Growth marketing

Product-led growth

Data analysis

Cross-functional collaboration

Lifecycle marketing

Job description

We’re looking for a strategic and entrepreneurial growth leader to help build the next chapter for Spotify’s podcast growth.

As Creator Growth Lead – Podcasts & Video, you’ll set the vision and growth operating model for creator and catalog growth — combining strategy, experimentation, and cross-functional influence to ensure meaningful long-term growth. You’ll look full-funnel and partner closely with teams across Product, Marketing & CRM, Editorial, and Insights & Analytics to accelerate supply-side creator growth. This role reports into the Global Director of Creator Marketing.

What You'll Do

• Understand creator segments, the creator journey, the industry, and evolving behaviors and needs, and based on that identify, recommend, and execute crucial elements needed to realize meaningful creator and catalog acquisition, activation, and long-term retention.
• Drive the idea generation and lead execution for key campaigns and full-funnel experiments - from brainstorming to mobilizing teams to launching campaigns and post analysis.
• Partner with Product, Engineering, Design, Marketing & CRM, and Insights & Analytics to design and execute across creator channels and product experiences, including A/B‑tests, marketing programs, owned landing pages, and product flow optimizations.
• Act as the connective tissue across teams — build and lead the growth operating model, aligning cross‑functional teams around shared KPIs and experimentation cadence.
• Partner with Insights and Analytics to develop a growth measurement framework, dashboards, and reporting infrastructure. Communicate insights and impact through clear, data‑driven storytelling that guides decision‑making.
• Build alignment and influence at all levels — including regular touch points with podcast and company leadership.

Who You Are

• 8+ years in growth, marketing, or product at a large‑scale tech, media, or creator platform.
• Deep experience in product‑led growth, lifecycle marketing, and experimentation frameworks.
• Strong analytical and commercial acumen; skilled at using data to identify opportunities and drive measurable business outcomes.
• Impact‑driven, cross‑functional operator who can collaborate with, influence, and inspire teams across Product, Marketing, Insights & Analytics, and Business.
• Equally strategic and hands‑on — capable of architecting frameworks while running experiments and iterating quickly.
• Excellent communicator and collaborator who can translate complexity into clarity.
• Entrepreneurial, inventive, and data‑informed — thrives in fast‑paced, evolving environments, with a bias for action and curiosity for what’s next.

Where You'll Be

• This role is based in New York, New York.
• We offer you the flexibility to work where you work best! There will be some in person meetings, but still allows for flexibility to work from home.
• We ask that you come in 1‑2 times per week.

The United States base range for this position is $120,185- $171,693, plus equity (plus bonus or commission. The benefits available for this position include health insurance, six month paid parental leave, 401(k) retirement plan, 23 paid days off, 13 paid flexible holidays.

Spotify is an equal opportunity employer. You are welcome at Spotify for who you are, no matter where you come from, what you look like, or what’s playing in your headphones. Our platform is for everyone, and so is our workplace. The more voices we have represented and amplified in our business, the more we will all thrive, contribute, and be forward‑thinking! So bring us your personal experience, your perspectives, and your background. It’s in our differences that we will find the power to keep revolutionizing the way the world listens.

At Spotify, we are passionate about inclusivity and making sure our entire recruitment process is accessible to everyone. We have ways to request reasonable accommodations during the interview process and help assist in what you need. If you need accommodations at any stage of the application or interview process, please let us know - we’re here to support you in any way we can.

Spotify transformed music listening forever when we launched in 2008. Our mission is to unlock the potential of human creativity by giving a million creative artists the opportunity to live off their art and billions of fans the chance to enjoy and be passionate about these creators. Everything we do is driven by our love for music and podcasting. Today, we are the world’s most popular audio streaming subscription service.