Creative Strategy Director

T&Pm; City of Westminster; On-site; GBP 120,000 - 180,000; Full time

Job summary

WPP is seeking a Creative Strategy Director to lead holistic marketing strategies that fuse creative and media objectives across brand, CRM, social, and customer experience. You will translate complex problems into data-driven solutions, mentor junior staff, and champion AI in planning while presenting insights to senior stakeholders up to CMO level.

Collaborating with cross-functional teams and external partners, you will drive best practices, measurement, and growth opportunities for clients

Qualifications

• Extensive experience shaping strategic craft across creative and media in large agency environments.
• Proven ability to present to senior stakeholders and translate data into actionable strategy.
• Strong leadership with ability to mentor junior strategy talent.

Responsibilities

• Develop and lead insightful, data-driven strategic thinking for cross-channel solutions.
• Present and defend strategic recommendations to senior stakeholders up to CMO level.
• Understand client, audience, and market landscape to create integrated strategies.
• Partner with clients and internal teams to drive unified strategy across creative and media.
• Document best practices and champion agile methodologies across processes and markets.
• Translate client needs into actionable briefs to inspire breakthrough creative work.

Skills

Strategic Vision

Client Relationships

Communication

Leadership

Integrated Strategy

Problem Solving

AI & Tech

Ambition

Future-Proofing

Job description

About WPP

WPP is the trusted growth partner for the world's leading brands. We unite cutting-edge media intelligence and data solutions, world-class creativity, next-generation production, transformative enterprise solutions and expert strategic counsel in a single company - powered by exceptional talent and our agentic marketing platform, WPP Open, to help our clients navigate change, capture opportunity and deliver transformational growth. For more information, visit WPP.com.

The Role

The Creative Strategy Director is responsible for developing and executing holistic marketing strategies that seamlessly integrate creative and media objectives. This role requires an experienced strategist who can translate complex business problems into innovative, data-driven solutions across all customer touchpoints - from brand positioning and creative execution to CRM, social engagement, and customer experience. You will serve as a trusted advisor to senior clients, connecting talent, data, and technology to fuel brand growth and deliver measurable outcomes. This role demands strong cross-functional leadership, enabling the unified efforts of creative, media, social, and customer teams to deliver impactful results.

You will serve as a trusted advisor to senior clients, and connect talent and AI-powered technology to fuel brand growth and deliver measurable outcomes.

Key Responsibilities

• Develop and lead on insightful, creative, and data-driven strategic thinking that fuels best-in-class marketing and communications solutions, leveraging advanced tools for cross-channel optimisation, predictive modelling, and integrated campaign planning.
• Confidently present and defend strategic recommendations to senior stakeholders, both internally and client-side, up to CMO level, utilising robust data and performance forecasts.
• Deeply understand the client, target audience, and competitive landscape through advanced analytics to create and implement comprehensive strategies that align with the client's business objectives, encompassing both creative and media.
• Act as a strategic partner to clients, building strong relationships and becoming a trusted expert the client turns to for integrated strategy advice.
• Establish and document best practices for creative strategy, driving agile methodologies across the DIPPAM process and disseminating knowledge across the agency and client markets.
• Translate client needs, marketing fundamentals, research, and data into compelling briefs that inspire breakthrough creative work and see the process through across media planning.
• Leverage a wide variety of data sources to construct robust and effective integrated strategies.
• Proactively identify key opportunities and touchpoints across the customer journey to optimise engagement, brand impact, and media spend, using real-time data for campaign adjustments and personalised customer journeys.
• Champion the innovative use of AI within the strategy team, identifying opportunities to enhance strategic work, including audience segmentation, ideation, insights, and analysis.
• Take a leading role on measurement, delving into key metrics and reporting on success, utilising advanced attribution modelling, unified measurement, and real-time optimisation.
• Work closely with other agency partners as part of a collaborative team to lead common objectives while championing the work coming out of T&P and our Creative and Media best practices.
• Mentor and develop junior strategy talent, fostering a culture of data curiosity, analytical rigour, and innovative strategic thinking.
• Find, develop, and create growth opportunities within the client to broaden or further our scope of work, identifying new avenues through comprehensive market analysis.

Skills Required

• Strategic Vision: Extensive experience and passion for core strategic craft skills, including integrating creative and media strategies into one holistic stream within a similar agency environment.
• Client Relationship Building & Management: Demonstrated capability in managing complex client relationships and proven experience working effectively within large matrix client organisations, leveraging data-driven insights for senior client engagement.
• Communication & Collaboration: Excellent communication, negotiation, storytelling, and presentation skills, able to partner with clients, cross-agency partners, and internal teams, effectively articulating overarching strategy.
• Leadership: Strong leadership and team development skills, with the ability to guide, inspire, and manage junior team members in a modern, fast-paced agency environment.
• Integrated Strategy Expertise: In-depth knowledge of Creative and Media strategies, best practices, tools, platforms, and testing methodologies.
• Problem-Solving: Ability to take ownership of challenges, contribute innovative solutions and insights, and drive change.
• AI & Tech Acumen: Strong experience using AI and emerging technologies to enhance strategic planning, such as in advanced audience segmentation, generative ideation, and sophisticated analysis.
• Ambition: Ability to proactively drive projects forward, bringing curiosity, positivity, and imagination to the agency, with a strong drive for integrated innovation.
• Future-Proofing: A genuine interest in the evolving integrated brand landscape, the role of connected creative and media in the marketing mix, and continuous learning regarding technology's impact on strategy.

T&P, part of WPP, is an equal opportunity employer and considers applicants for all positions without discrimination or regard to particular characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.