Creative Strategist - Remote UK

Dexerto; United Kingdom; Remote; GBP 40,000 - 60,000; Full time

Job summary

A leading digital publisher in the UK is seeking a Creative Strategist to develop impactful brand campaigns that resonate with gaming and entertainment audiences. This role requires 3–6 years of experience in creative strategy, a deep understanding of gaming culture, and the ability to create compelling narratives. The ideal candidate will work closely with various teams to deliver innovative concepts and strategies. Competitive compensation and opportunities for collaboration on diverse projects await the right applicant.

Qualifications

• 3–6 years experience in creative strategy, brand strategy, content marketing, or advertising.
• Proven experience in developing creative campaigns or influencer activations.
• Familiarity with social platforms and influencer ecosystems.

Responsibilities

• Develop big ideas and campaign concepts for brand partners.
• Collaborate with teams to bring ideas to life.
• Translate brand goals into creative strategies.
• Craft clear narratives for business decks and campaign recaps.

Skills

Creative thinking

Storytelling

Understanding of gaming culture

Ability to work collaboratively

Strong communication skills

Tools

Google Slides

PowerPoint

Figma

Adobe Suite

Job description

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About Dexerto

Dexerto is the world’s leading digital publisher for gaming, entertainment, and online culture. We reach millions of fans every month through original shows, influencer campaigns, branded content, and editorial storytelling that bridge gaming with film, tv, and tech.

As Dexerto continues to expand its creative and commercial capabilities, we’re looking for innovative thinkers who can help shape how brands connect with gaming audiences in authentic, culture-driven ways.

The Role

As a Creative Strategist at Dexerto, you’ll sit at the intersection of insight, creativity, and storytelling by shaping how brands show up across gaming and internet culture. You’ll translate brand objectives into breakthrough ideas and campaign strategies, guiding concepts from pitch to launch across Dexerto’s owned platforms, influencer network, and original productions.

This role blends brand strategy, creative concepting, and cultural fluency. You’ll collaborate closely with the Sales, Marketing, and Production teams to develop strategic narratives, pitch decks, and creative treatments that win business and inspire audiences.

Key Responsibilities

• Develop big ideas and campaign concepts for brand partners that feel authentic to gaming, entertainment, and online culture.
• Collaborate with designers, producers, and writers to bring ideas to life through visuals, copy, and experience design.
• Translate brand goals into creative strategies that align with Dexerto’s tone, audience, and platforms.
• Identify unique insights into gaming and fandom behavior that drive effective storytelling and engagement.
• Craft clear, compelling narratives for RFP responses, new business decks, and campaign recaps.
• Partner with Sales and Marketing teams to ensure each idea delivers both creative impact and measurable results.
• Track emerging trends in gaming, esports, social media, and pop culture to inspire creative thinking and keep Dexerto’s pitches fresh and relevant.
• Identify partnership or talent opportunities that align with Dexerto’s network and client goals.
• Work with internal creative producers and editors to guide the execution of campaigns, ensuring creative integrity from concept through delivery.
• Support post-campaign storytelling with insights and creative reporting.

Who You Are

• A creative thinker with a strategic mind — someone who can take a brand brief and turn it into a campaign that feels smart, bold, and culturally fluent.
• A strong storyteller — confident writing, presenting, and selling ideas in ways that connect emotionally and logically.
• Deeply plugged into gaming culture — you understand streamers, fandoms, memes, and how communities move across platforms.
• Curious about broader culture — from film and fashion to sports and tech — and how gaming sits at the center of it all.
• Collaborative, organized, and comfortable working in a fast-paced, cross-functional environment.

Requirements

• 3–6 years experience in creative strategy, brand strategy, content marketing, or advertising (gaming or entertainment experience preferred).
• Proven experience developing creative campaigns, branded content, or influencer activations.
• Strong written and visual communication skills; able to build and deliver client-facing decks.
• Working knowledge of social platforms (YouTube, Twitch, TikTok, Instagram, X) and influencer ecosystems.
• Passion for gaming, digital media, and storytelling.
• Familiarity with creative tools (Google Slides, PowerPoint, Figma, Adobe Suite).

Bonus Points

• Experience in esports, entertainment marketing, or talent-driven campaigns.
• Copywriting or creative direction background.

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