Creative Strategist, KarmaLab

EngineersOfAI; Greater London; Hybrid; GBP 40,000 - 60,000; Full time

Job summary

EngineersOfAI is seeking a Creative Strategist to join our KarmaLab International team in London. The role focuses on developing creative strategies for EMEA advertisers, creating campaigns that feel authentic on Reddit.

The ideal candidate understands internet culture and can bridge the gap between brands and Reddit communities. Responsibilities include collaborating with sales teams and developing narratives that drive business impact.

This position requires strong creative instincts and the ability to work in fast-moving environments.

Qualifications

• Experience in creative strategy development.
• Understanding of internet culture, especially Reddit.
• Ability to work collaboratively in fast-paced environments.

Responsibilities

• Build creative strategies for EMEA based advertisers.
• Partner with Sales for pitches and presentations.
• Consult for Finance-focused clients on the Reddit platform.
• Develop strategic narratives and creative ideas.
• Educate teams on creative best practices.

Skills

Creative collaboration

Understanding of online culture

Clear communication skills

Strategic thinking

Ability to influence without authority

Job description

Reddit is a community of communities. It’s built on shared interests, passion, and trust, and is home to the most open and authentic conversations on the internet. Every day, Reddit users submit, vote, and comment on the topics they care most about. With 100,000+ active communities and approximately 126 million daily active unique visitors, Reddit is one of the internet’s largest sources of information. For more information, visit www.redditinc.com.

TL;DR:

We’re looking for a Reddit-loving Creative Strategist to join our KarmaLab International team based in London, UK.

Description:

Reddit’s KarmaLab is the creative engine behind the Global Sales Organisation, helping our customers show up on Reddit in ways that feel authentic to the platform while driving real business impact. As Reddit’s in-house creative strategy team, KarmaLab partners closely with Sales, Marketing, Product, and advertisers to develop compelling campaigns, creative strategies, and storytelling that connect brands with the vibrant communities of Reddit.

We’re looking for a Creative Strategist to support Reddit’s growing International business. This person will help shape creative strategy for a variety of advertisers while partnering closely with Sales teams to develop Reddit-native ideas, pitch strategic recommendations, and help brands better understand how to show up authentically on the platform.

More about you

You’re a strategic thinker with strong creative instincts. You understand internet culture intuitively and Reddit specifically, not just how it looks, but how it behaves, speaks, and evolves.

You’re comfortable operating in fast-moving environments, bringing clarity to open-ended briefs and confidence to conversations with clients and internal partners. You see strategy as a way to unlock better creative, not slow it down. You’re collaborative, curious, and solutions-minded, and you know how to bridge the gap between what brands want and what Reddit communities will actually engage with.

Location:

London, UK - in office minimum three days a week

What you’ll do:

• Build creative strategies and campaign concepts that help EMEA based advertisers show up authentically on Reddit
• Partner closely with Sales and XFN teams on pitches, RFPs, presentations, workshops, and client storytelling
• Act as a creative consultant and Reddit platform expert for Finance-focused clients and external partners
• Develop strategic narratives, presentation materials, and Reddit-native ideas that drive business impact
• Educate internal sales teams and external partners on creative best practices and how brands can effectively leverage Reddit
• Partner with senior strategists across major accounts and verticals to support day-to-day creative strategy needs

Who you are:

• You are a creative collaborator who gets the why and the how.
• You have an informed point of view and a solid understanding of online culture.
• You communicate clearly and confidently, both in writing and in conversation.
• You’re comfortable working across disciplines and influencing without authority.
• You thrive in fast-paced environments and enjoy tackling new categories, clients, and challenges.
• You can shift perspectives easily, thinking like a Redditor, a brand, and a business partner at the same time.
• You bring structure to ambiguity and clarity to complexity.