Creative Strategist – eCommerce

Manchester United; Manchester; On-site; GBP 60,000 - 80,000; Full time

Job summary

A prominent sports club in Manchester is seeking a Creative Strategist for eCommerce to elevate its marketing efforts. The role involves developing creative strategies that connect fan culture and commercial objectives, collaborating with social and content teams, and ensuring campaigns resonate culturally and commercially. Ideal candidates will have 3-5 years' experience in creative strategy or e-commerce marketing and a strong understanding of social commerce.

Qualifications

• 3–5 years’ experience in creative strategy or e-commerce marketing.
• Proven development of creative ideas delivering brand impact.
• Ability to interpret data into actionable creative opportunities.

Responsibilities

• Shape the creative commerce strategy for e-commerce growth.
• Develop and lead creative campaign concepts connecting fan culture.
• Collaborate with teams to align creative with business goals.

Skills

Creative strategy

Content planning

E-commerce marketing

Social commerce

Excellent communication

Job description

Purpose

The Creative Strategist – eCommerce defines how the club’s creative storytelling drives commercial outcomes. Sitting within the Consumer Marketing team, this role combines insight, creativity and platform fluency to develop strategies and ideas that connect culture, content and conversion. They lead concept development for product and retail campaigns, identify emerging commerce opportunities and partner with Social, Content and Creative teams to bring them to life. This person acts as the creative and cultural engine of the e-commerce marketing function — ensuring all activity is both commercially effective and fan‑relevant.

Key Responsibilities

• Shape the creative commerce strategy, defining how storytelling and content can drive e-commerce growth.
• Develop and lead creative ideas and campaign concepts that connect fan culture, brand storytelling and retail objectives.
• Translate e-commerce insights and data into creative briefs and actionable ideas that drive measurable performance.
• Collaborate with the E-commerce Growth & Activation Lead to align creative with business priorities and trading goals.
• Work closely with the Social and Content teams to integrate shoppable and commerce‑driven storytelling across owned and emerging platforms (TikTok Shop, Instagram Marketplace, etc.).
• Partner with the Creative and Production teams to brief, shape and evaluate creative work across channels.
• Collaborate with the Brand & Influencer Marketing Manager to identify and activate creator‑led commerce opportunities.
• Use performance data, platform trends and audience insights to refine creative direction and optimise future campaigns.
• Champion creative best practice within the e‑commerce team ensuring all storytelling aligns with brand values while driving measurable sales.

Skills & Experience

• 3–5 years’ experience in creative strategy, content planning or e‑commerce marketing (brand, agency or retail background).
• Proven experience developing and leading creative ideas that deliver both brand impact and commercial results for a retail / e‑commerce brand
• Deep understanding of social commerce, creator marketing and shoppable content formats.
• Ability to interpret data, trends and cultural moments into actionable creative opportunities.
• Experience collaborating with creative, production and performance marketing teams to bring ideas to life.
• Excellent communication and storytelling skills — able to inspire creative and cross‑functional collaboration.
• Strategic and hands‑on — equally comfortable developing ideas and guiding execution.
• Strong cultural awareness and understanding of fan behaviour, sport and entertainment platforms.

What This Role Brings to the Department

Elevates the creative and cultural capability of e‑commerce marketing— bringing together brand storytelling, fan insight and commercial performance. Ensures the club leads in creative commerce innovation, delivering campaigns that are both culturally resonant and commercially successful.