Creative Strategist - Digital Advertising

Remote Recruitment; United Kingdom; Remote; GBP 28,000 - 30,000; Full time

Job summary

A digital advertising agency in the UK is seeking an experienced Creative Strategist to shape performance-led campaigns. This role demands a passion for digital trends and persuasive messaging, with responsibilities including customer research, competitor analysis, and developing creative themes for ads. The ideal candidate will have at least 2 years of experience and a strong portfolio in digital advertising. Join a collaborative environment focused on growth and innovation.

Qualifications

• Minimum 2 years of experience as a Creative Strategist or similar role.
• Strong portfolio showcasing successful digital ad campaigns.
• Expertise in ad performance analysis and iterative creative development.
• Proficiency in social platform dashboards.

Responsibilities

• Conduct customer research and social listening to uncover audience insights.
• Analyse competitor activity and industry trends to inform campaign strategy.
• Develop key messaging frameworks and creative themes for advertising campaigns.
• Identify and implement trending creative formats.
• Write compelling ad copy aligned with strategic messaging.

Skills

Creative problem-solving

Digital media passion

Brand strategy transformation

Analytical thinking

Collaboration with creatives

Tools

Meta Ads Manager

TikTok

Google Ads

Job description

Creative Strategist – Digital Advertising

Salary: R28 000 - R30 000

Job Overview

We’re seeking a talented and insights-driven Creative Strategist to join a forward-thinking UK-based digital advertising agency. You’ll be at the heart of shaping engaging, performance-led campaigns that combine creative storytelling with data-backed strategy. If you have a passion for digital trends, persuasive messaging, and advertising innovation, this role offers a dynamic and rewarding environment for growth and collaboration.

Key Responsibilities

• Conduct customer research and social listening to uncover audience insights.
• Analyse competitor activity and industry trends to inform campaign strategy.
• Develop key messaging frameworks and creative themes for advertising campaigns.
• Identify and implement trending creative formats (e.g. POV ads, "Us vs. Them", disruptive visuals).
• Write compelling ad copy aligned with strategic messaging.
• Translate analytics (Meta Ads Manager, TikTok, YouTube, etc.) into actionable creative decisions.
• Evaluate existing client content for optimisation opportunities.
• Collaborate closely with Ads Managers to align creative with performance data.
• Present clear reports on campaign outcomes (e.g. CTR, thumbstop rate, CPA) with strategic recommendations.
• Maintain well-organised briefs, naming conventions, and asset libraries.

Qualifications and Experience

• Minimum 2 years of experience as a Creative Strategist or similar role.
• Strong portfolio showcasing successful digital ad campaigns.
• Expertise in ad performance analysis and iterative creative development.
• Proficiency in social platform dashboards (Meta, TikTok, Google Ads).
• Exceptional communication and presentation skills.
• Must have access to a reliable internet connection and personal laptop.

Desired Attributes

• Passion for digital media and staying ahead of social trends.
• Ability to lead and collaborate with designers, editors, and creators.
• Analytical thinker who can isolate variables and iterate quickly.
• Creative problem-solver with an experimental mindset.
• Fluent in transforming brand tone and strategy into performance-ready creatives.