Creative Strategist

ASOS.com Ltd; Manchester; On-site; GBP 40,000 - 60,000; Full time

Job summary

A leading online retailer is seeking a Paid Media Manager in Manchester to lead their paid social advertising strategies through platforms like Google Ads and YouTube. The ideal candidate will have strong expertise in developing platform-native ad concepts and be skilled in interpreting data to inform creative decisions. This role requires someone with strong communication skills who can work collaboratively in a fast-paced environment, ensuring that marketing goals are effectively met.

Qualifications

• Experience in developing platform-native ad concepts across Meta, TikTok, and other channels.
• Ability to design and lead workshops with senior stakeholders.
• Skilled in strategy and execution in digital marketing.

Responsibilities

• Lead paid social advertising strategies using Google Ads and YouTube.
• Develop and optimize campaigns in a collaborative environment.
• Create scalable testing frameworks to improve advertising output.

Skills

Paid social expertise

Strong communication skills

Creative strategist

Data interpretation

Workshop facilitation

Job description

Paid Media Manager – Google Ads & YouTube Specialist

About the Role: We're looking for a Paid Media Manager to lead paid social advertising strategies and delivery using Google Ads and YouTube to amplify the impact of organic content and brand marketing teams.

Performance Marketing Creative Strategist

We're hiring an ambitious Performance Marketing Creative Strategist within a fast-growing, innovation-led organization. This is an opportunity to shape best-in-class paid media creative, run strategic client workshops, and influence how brands evolve their digital presence through insight, testing, and creative excellence. You'll work at pace, collaborate cross-functionally, and play a pivotal role in producing creative that drives measurable performance.

What They Need

• Someone who can design and lead workshops with senior stakeholders, uncovering insight, opportunities and creative direction.
• A paid social expert, experienced in developing platform-native ad concepts across Meta, TikTok and other key performance channels.
• Someone who enjoys customer listening, digging into the "why", and using performance data to inform creative decisions.
• A creative strategist who can confidently brief creators, refine ad concepts, and build scalable testing frameworks to improve output over time.
• Someone with charisma, strong communication skills and the confidence to present, advise and challenge thinking in a fast-paced client environment.

What You're Great At

• A digital-native thinker with expertise in paid-media best practice (Meta is essential; TikTok/Google/Snap beneficial).
• Deep experience in interpreting data, using analytics platforms/reporting tools, and turning performance signals into actionable creative direction.
• Strong presenter with excellent storytelling, communication and workshop-facilitation skills.
• Highly organized, able to manage multiple briefs at once and work across several client accounts with speed and clarity.
• Skilled in strategy and execution, from running audits and developing personas through to writing briefs, testing roadmaps, and refining assets based on insight.

PPC Strategist – Central Employment

Hybrid role: 3 days in office at our Durham-based studio. You will have a keen eye for detail and will collaborate closely with the marketing team to develop and optimize pay‑per‑click campaigns.

About the Agencies

At Assembly, our mission is to find the change that fuels growth. We bring together media, data, technology and talent to make brands more effective.

We are the ROI agency, proudly serving since 2005, with more than 6,000 specialists across 95 markets in Media, Data, Technology, Commerce and Content.

We are ASOS, the online retailer for fashion lovers worldwide, fostering creativity and inclusion.

Outlier, owned by Scale AI, seeks English speakers to help train and refine cutting‑edge AI systems.

Peak21 specializes in acquiring and incubating large direct‑to‑consumer brands across U.S., Europe and Asia, generating $200 million in sales.

Spark Foundry is part of the Publicis Groupe, one of the world’s leading communication groups.

AD / Director – Mixed Methods and Communities (9‑month contract, London/hybrid, 3 days a week in office). Salary: £65,000 + benefits.