Creative Lead

Aperture; United Kingdom; Hybrid; GBP 45,000 - 65,000; Full time

Job summary

A digital marketing agency based in the UK is looking for a Creative Lead to drive their creative initiatives forward. The ideal candidate will have over 4 years of experience in growth and performance marketing, with strong skills in video editing and trend analysis. The role involves producing and editing creative content, implementing innovative AI workflows, and collaborating closely with the team to refine creative strategies that resonate with audiences. This position also offers future growth potential into a Creative Director role.

Qualifications

• 4+ years in a creative or performance marketing role.
• Strong grasp of creative metrics and storytelling.
• Hands-on experience with AI tools in creative workflows.

Responsibilities

• Lead Aperture’s creative pipeline from concept to performance analysis.
• Produce and edit creative assets for key platforms.
• Implement AI-driven workflows for efficiency and scale.

Skills

Creative storytelling

Performance marketing

Trend analysis

Collaboration

Video editing

AI tool implementation

Tools

Meta Ads Manager

TikTok Creative Center

Notion

Asana

Canva

Google Workspace

Job description

Meet Aperture

At Aperture, we create value and drive growth by delivering exceptional product consultancy and advertising services to our global partners. Through data‑driven strategies, we harness our expertise in performance marketing, creative strategy, and product optimisation to achieve outstanding results. Founded in 2022 by industry visionary Hannah Parvaz, we've quickly made waves. Already twice recognised as Business Consultant of the Year and named 2024's Most Innovative Growth Agency, our trajectory is nothing short of extraordinary. Now, as we are scaling to new heights in 2025, we’re building a dream team to fuel our ambitions. This is your chance to join us and be part of our incredible growth story. Are you ready to make an impact?

Our Culture

• Growth mindset. We’re hungry to learn and improve
• Take full responsibility for every outcome—no excuses
• Obsess over results. We’re here to make a measurable impact
• We’re data‑obsessed. We let numbers, not opinions, guide our decisions
• Client success is our success. Period
• No ego. The best idea wins, regardless of who it comes from
• Radical candour. We give and receive honest feedback to fuel growth

Work from anywhere

Embrace our remote‑first culture that prioritises impact over location. Work from wherever you’re most productive, while enjoying meaningful connections with the team in London from time to time. We bring everyone together regularly for inspiring sessions and great conversations over amazing food, because the best ideas often start with "what if".

Role Overview

We’re hiring a Creative Lead who’s obsessed with ideas, culture, and the craft of making things. Someone who’s constantly watching, testing, creating, and iterating—turning platform trends into work that performs. You’ll lead the creative heartbeat of Aperture: building the systems, processes, and ideas that power growth. You’ll run ideation and testing across every client, working hand‑in‑hand with the Growth Lead, Founder, and broader team to develop creative that cuts through on Meta, TikTok, YouTube, and whatever comes next. This isn’t a pure strategy role or a hands‑off leadership job. You’ll be in the trenches: editing UGC, cutting videos, writing hooks, testing visuals, and experimenting with AI tools. You’ll play, build, and learn—turning what you discover into repeatable creative frameworks that scale. You’ll use AI and automation to work smarter and faster, developing pipelines that expand output without compromising taste or impact. You’ll spot trends before they break, know which creators are driving culture, and understand how safe‑zones, pacing, and tone shape performance. This is a chance to build Aperture’s creative discipline from the inside out—to define how creative thinking powers performance and to shape what great looks like for our clients. For the right person, this role will grow into Creative Director, leading Aperture’s entire creative vision, team, and output as we scale.

Key Responsibilities

• Own and evolve Aperture’s entire creative pipeline—from concepting to production to performance analysis.
• Lead weekly creative ideation and testing cycles across Meta, TikTok, and other key channels.
• Partner with the Growth Lead and Founder to translate insights, angles, and data into world‑class creative ideas.
• Produce and edit your own assets (video, UGC, static, motion) and prototype new ad concepts for testing.
• Build AI‑driven creative workflows—automating repurposing, resizing, and concept generation where possible.
• Keep a constant pulse on platform trends, creator communities, and cultural shifts to inspire new ideas.
• Write and approve clear, actionable creative briefs grounded in psychology, insight, and platform behaviour.
• Direct and mentor designers, editors, and UGC creators to deliver high‑performing, on‑brand assets.
• Review creative performance data (hook rate, CTR, ROAS, completion rate) to guide iteration and prioritisation.
• Contribute to Aperture’s own brand and content—helping us show, not just tell, how great creative performs.

Required Experience & Skills

• 4+ years in a creative, growth, or performance marketing role where content and results intersect.
• Deep understanding of TikTok, Meta, and short‑form storytelling—from hooks and pacing to structure and safe‑zones.
• Proven ability to both ideate and produce creative—comfortable cutting videos, editing copy, or mocking visuals.
• Experience leading or collaborating with creators, editors, and designers to bring ideas to life.
• Hands‑on experience implementing AI tools and workflows in creative pipelines (Runway, Pika, Sora, Midjourney, etc.).
• Strong grasp of creative metrics (hook rate, CTR, CVR, ROAS, VTR) and how to translate them into next actions.
• Passion for trends, culture, and storytelling—always scanning what’s next.
• Highly collaborative and self‑directed, able to manage multiple projects and stakeholders with momentum.
• Proficiency with Notion, Asana, Meta Ads Manager, TikTok Creative Center, Canva, and Google Workspace.
• Obsessed with the details, whether it’s copy line length, video pacing, or naming conventions in a Notion board.

Bonus But Not Required

• Strong video editing or motion design skills (CapCut, Adobe tools, Descript, etc.).
• Early adoption of new AI creative tools (Veo, Sora, Pika, Runway, Luma, Midjourney, ElevenLabs, etc.) and the ability to build scalable AI pipelines for ideation, storyboarding, and versioning.
• Understanding of audio design, voiceover, and pacing for short‑form storytelling (esp. TikTok, Reels, YouTube Shorts).
• Knowledge of how to adapt a single idea across different channels without losing emotional impact.
• Experience establishing scalable creative processes, from naming conventions and tagging systems to asset libraries and version control.
• Skilled at pitching creative ideas internally and to clients, using narrative and data together to persuade.
• Familiarity with creative testing structures (e.g. ad concept matrices, variant naming, test planning).