Creative Growth Strategist — High-Impact DTC Ads (Remote)

skinnifyde; Wigan; On-site; GBP 45,000 - 65,000; Full time

Benefits offered by this job

Two company retreats per year

Learning budget

Full flexibility – work from anywhere

Career growth within the company

Job summary

Skinnify is seeking a full-time Creative Strategist to lead our creative efforts and develop scroll-stopping video and image ads that drive conversions, build our brand, and scale growth. You will manage 3 video editors and 1 image designer within a fully remote team, collaborating with media buyers to test and optimize campaigns.

You bring a creative vision, experience in performance marketing for DTC brands, strong execution skills, and a data-driven mindset to continuously improve results.

Qualifications

• Creative Vision – Thinks outside the box and knows what captures attention and drives purchases.
• Performance Marketing – Has created high-performing ad creatives for DTC ecommerce brands.
• Creative Execution – Takes an idea from concept to polished, high-converting asset.
• UGC & Creator Management – Knows where to find creators and briefs them effectively.
• Data-Driven Mindset – Tests and improves creatives based on performance metrics.
• Organized & Independent – Manages multiple projects and deadlines with ownership.
• Fluent English (Written & Spoken) – Clear communication in a fully remote team.

Responsibilities

• Develop high-converting ad concepts, angles, hooks, and storylines for video and image ads.
• Research competitors, customer psychology, and market trends for winning opportunities.
• Lead a team of 3 editors and 1 designer, ensuring timely delivery.
• Collaborate with media buyers and growth team to run tests and iterate insights.
• Own and optimize the creative pipeline to deliver world-class creatives.

Skills

Creative vision

Performance marketing

Creative execution

UGC management

Data-driven

Organization

Fluent English

Job description

Skinnify is seeking a full-time Creative Strategist to lead our creative efforts and develop scroll-stopping video and image ads that drive conversions, build our brand, and scale growth. You will manage 3 video editors and 1 image designer within a fully remote team, collaborating with media buyers to test and optimize campaigns.

You bring a creative vision, experience in performance marketing for DTC brands, strong execution skills, and a data-driven mindset to continuously improve results.