Creative Director, StoryWorks

BBC Studios; City Of London; On-site; GBP 75,000 - 85,000; Full time

Job summary

A globally renowned media company is looking for a Creative Director for EMEA to lead creative direction and ideation for branded content. The role requires extensive leadership experience and excellent communication skills to craft compelling narratives. You will work with a talented team to create impactful content across multiple platforms, ensuring alignment with client goals and BBC guidelines. This position is based in London, with a competitive salary up to £80,000 plus bonuses.

Qualifications

• Extensive experience in a creative leadership role, preferably within a branded content studio.
• Demonstrated ability to conceptualise, pitch, and execute ideas across platforms.
• Excellent written and verbal communication skills.

Responsibilities

• Lead creative direction and ideation for branded content output.
• Support production to ensure content aligns with clients' goals.
• Provide leadership and mentorship to the creative team.

Skills

Creative leadership

Copywriting

Presentation skills

Client-facing background

Communication skills

Job description

JOB DETAILS

JOB BAND: E

CONTRACT TYPE: Full-time Perm

DEPARTMENT: BBC Studios- StoryWorks

LOCATION: London

PROPOSED SALARY RANGE: Up to £80,000 + London Weighting (£5,441) depending on relevant skills, knowledge and experience. The expected salary range for this role reflects internal benchmarking and external market insights.

BONUS: 25% OTE

WE ARE BBC STUDIOS

A globally renowned media company borne of the BBC. We make and distribute the world’s most sought-after TV, audio and digital content.

Our ambition is to be the home of the most powerful, entertaining, and inspiring stories for people all around the world.

WHY JOIN THE TEAM?

BBC StoryWorks is the award-winning commercial brand studio within BBC Studios, responsible for developing, producing and delivering content-led commercial campaigns across our international digital and television news offer, as well as representing other BBC brands as required. This includes — but is not limited to — branded films, digital creative, podcasts, written content, events as well as the packaging of editorial sponsorships.

Joining BBC StoryWorks means becoming part of an award-winning in‑house branded content studio within BBC Studios — a globally respected media powerhouse. StoryWorks creates meaningful, multi‑platform storytelling that reaches international audiences on all BBC platforms across digital, television, audio, and experiential formats.

As Creative Director for EMEA, you’ll be at the heart of shaping the creative vision for the region, working alongside a talented team of producers, project managers and strategist, as well as leading a digital and social storytelling team. This is a rare chance to combine creative leadership with hands‑on ideation skills and production, working on best‑in‑class branded content that aligns with the BBC’s editorial integrity and global reputation.

You’ll also collaborate with a diverse and passionate group across Sales, Marketing and Compliance — all while mentoring creatives and pushing the boundaries of what branded storytelling can achieve. With access to BBC’s extensive platforms and storytelling heritage, you’ll help brands connect with audiences in authentic, innovative ways.

Your Key Responsibilities And Impact

• Lead creative direction and ideation for StoryWorks EMEA’s branded content output during pitch stage while ensuring alignment to client goals and BBC guidelines.
• Support production to carry out holistic creative vision for multi‑platform content for clients in EMEA that reflect our diverse BBC audiences.
• Provide inspirational leadership, motivate and support the Creative team comprising editors, writers and designers. Keep up to date with emerging industry trends and champion innovation while identifying culturally relevant opportunities for content partnerships.
• Embody BBC values and quality at all times as a key role representing the commercial face of the BBC brand.

Essential Criertia

YOUR SKILLS AND EXPERIENCE:

• Extensive experience in a creative leadership role — preferably within a branded content studio and/or advertising/creative agency.
• Extensive leadership experience in creative ideation and/or copywriting.
• Demonstrate experience conceptualising, pitching and executing ideas and content across multiple platforms and various industries.
• Strong ability to lead pitches and present creative to external partners and clients.
• Excellent written and verbal communication skills to build attention‑grabbing narratives and present creative ideas with impactful language and attention to detail — and the ability to mentor team to do the same.
• Strong client‑facing background and presentation skills.

Desired Not Required

• Strong experience leading global production efforts, leading shoot days to ensure creative excellence and delivery across the board.
• Experience in journalism and inside editorial teams is a plus.

NEXT STEPS

We appreciate your interest in this position and understand how important this opportunity is to you. Due to the high volume of interest we may need to close the application period earlier than anticipated. This step is necessary to ensure we can provide a high level of attention and service to all applicants. Thank you for your understanding.

Disclaimer

This job description is a written statement of the essential characteristics of the job, with its principal accountabilities, incorporating a note of the skills, knowledge and experience required for a satisfactory level of performance. This is not intended to be a complete, detailed account of all aspects of the duties involved.

Please note: If you were to be offered this role, the BBC will conduct Employment screening checks which include Reference checks; Eligibility to work checks; and if applicable to the role, Safeguarding and Adverse media/Social media checks. Any offer made is conditional on these checks being satisfactory.

Redeployment

The BBC is committed to redeploying employees seeking suitable alternative employment within the BBC and they will be given priority consideration ahead of other applicants. Priority consideration means for those employees seeking redeployment their application will be considered alongside anyone else at risk of redundancy, prior to any individuals being considered who are not at risk.