Creative Director (Copy)

Klick Health; Greater London; On-site; GBP 90,000 - 120,000; Full time

Job summary

The Klick Group is seeking a Creative Director (Copy) to lead the copy direction for healthcare brands, ensuring strategic rigor, medical accuracy, and creative distinction across channels. This role partners with Art Direction, Strategy, Medical, and Regulatory to deliver award-winning work.

You’ll guide senior writers, coach emerging talent, and contribute to pitches and new business opportunities while maintaining strong client relationships and campaign quality.

Qualifications

• 10+ years of copywriting and creative leadership in advertising, healthcare or life sciences.
• Experience leading creative work for healthcare/pharma clients with integrated campaigns.
• Portfolio showing advanced copy craft and direction across multiple channels.

Responsibilities

• Lead the creative and copy vision for integrated healthcare campaigns across digital, social, CRM, print and presentations.
• Direct creative quality across accounts and workstreams, guiding writers and directors while aligning with brand strategy.
• Partner with senior leaders to balance creative ambition, scientific accuracy and regulatory requirements.
• Present and defend strategies and copy direction to senior stakeholders, guiding complex decisions.
• Develop talent and contribute to growth by coaching writers and leading pitches and new business opportunities.

Skills

Copywriting

Creative leadership

Healthcare advertising

AI in creative

Pitching & new business

Education

Bachelor's degree in Advertising, Marketing, Communications, Writing, or related discipline

Job description

The Klick Group—comprising Klick Health (including Oxford PharmaGenesis, Klick Katalyst, and btwelve), Klick Media, Klick Applied Sciences (including Klick Labs), and Klick Consulting—is an ecosystem dedicated help life sciences brands achieve their full potential through best-in-class marketing and advertising, media, medical affairs and communications, market access, real-world evidence, and technology and analytics consulting — powered by 500+ in-house medical experts and award-winning data science and AI capabilities. Founded in 1997, we have offices in Toronto, New York, Oxford, London, Cambridge, Cardiff, Melbourne, Philadelphia, Saratoga Springs, São Paulo, and Singapore. One of the most-awarded health agencies on the planet, Klick is consistently recognised for its people-first culture as a Great Place to Work, Best Workplace for Women, Best Workplace for Inclusion, Most Admired Corporate Culture, and FORTUNE Best Workplace in Advertising. Klick also recently made history as Cannes Lions Healthcare Agency of the Year, Healthcare Network of the Year, and Independent Agency of the Year – Health.

About Our Creative Craft

Our Creative Craft brings Klick’s ideas to life through storytelling, design, and experience. This craft blends imagination with strategy to create work that is emotionally resonant and culturally relevant. Creative teams collaborate across disciplines to simplify complexity and humanise healthcare. Their work drives engagement, understanding, and meaningful action across channels.

Job Description

The Creative Director (Copy) leads the creative vision and copy direction across healthcare and pharmaceutical brands, setting the standard for conceptual thinking, messaging systems, and integrated campaign work from brief through final execution. The role partners with senior leaders across Art Direction, Strategy, Client Services, Medical, and Regulatory to develop work that is strategically rigorous, medically accurate, and creatively distinctive. The Creative Director (Copy) provides senior client counsel, develops creative talent, and shapes ideas that strengthen brands, deepen client relationships, and support account growth.

What You’ll Do

• Lead the creative and copy vision for integrated healthcare and pharmaceutical campaigns across digital, social, CRM, print, presentation, and emerging channels, establishing campaign platforms and messaging systems from initial brief through final delivery.
• Direct creative quality across multiple accounts and workstreams, guiding Creative Directors, Associate Creative Directors, and writers on concepts, narratives, copy craft, and channel execution while maintaining consistency with brand strategy and business objectives.
• Partner with senior Art Direction, Strategy, Medical, Regulatory, and Client Services leaders to shape ideas that balance creative ambition, audience relevance, scientific accuracy, regulatory requirements, and measurable client objectives.
• Present and defend creative strategies, campaign platforms, and copy direction to senior client and internal stakeholders, using audience, strategic, and creative rationale to guide decisions and move complex work forward.
• Develop creative talent and contribute to business growth by coaching senior and emerging writers, raising standards across the Creative Craft, and leading creative thinking for pitches, new business opportunities, and account expansion.

Qualifications

Required:

• 10+ years of copywriting and creative leadership experience in advertising, marketing, healthcare communications, or a related agency environment, with a portfolio demonstrating progression from hands‑on concept development to ownership of major campaigns or creative platforms.
• Demonstrated experience leading creative work for healthcare, pharmaceutical, life sciences, or similarly regulated and complex clients, with portfolio examples spanning integrated campaigns and multiple audience or channel types.
• Portfolio demonstrating advanced copy craft and creative direction across campaign concepts, messaging platforms, headlines, long‑form copy, digital, CRM, social, presentations, and other integrated deliverables.
• Experience presenting and defending creative strategies and campaign ideas to senior client stakeholders, including navigating significant feedback, strategic trade‑offs, and complex business or brand decisions.
• Experience directing creative output across multiple concurrent accounts or workstreams, including ownership of quality through agency creative workflows, medical and regulatory review, and final delivery.
• Experience leading and developing senior creative talent, including Associate Creative Directors and writers, with evidence of improving creative quality, team capability, and delivery across accounts.
• Comfort and enthusiasm for using AI as a regular part of how work gets done.
• Experience developing creative platforms across HCP, patient, payer, or disease awareness audiences, including adapting messaging while maintaining strategic and medical accuracy.
• Experience leading creative contributions to pitches, new business presentations, organic growth opportunities, or major client initiatives within healthcare, pharma, or life sciences.
• Working knowledge of healthcare brand strategy, audience needs, therapeutic area considerations, and market dynamics, with examples of translating that understanding into differentiated creative work.
• Experience partnering with senior cross‑functional leaders across Art Direction, Strategy, Medical, Regulatory, and Client Services on complex integrated assignments.
• Bachelor’s degree in Advertising, Marketing, Communications, Writing, or a related discipline, or equivalent professional experience.

Additional Information

Our Commitment to Inclusion

Klick is consciously creating a culture where everyone can thrive and grow in their careers. We believe that our best work comes from our diverse backgrounds, perspectives, and skills. We strongly encourage members of historically underrepresented communities to apply, including Black people, Indigenous peoples, and other people of color, people with disabilities, people from gender and sexually diverse communities and people with intersectional identities. We're also committed to developing an inclusive, barrier‑free recruitment process and work environment. Should you require any accommodation, please contact us at [e-mail] and we will work with you to meet your accessibility needs and ensure you have a positive experience.