Creative Copy Lead, The BHive

Boots; Nottingham; Hybrid; GBP 35,000 - 50,000; Full time

Job summary

A leading beauty retailer is seeking an experienced Campaign and Content Copy Lead to develop compelling and persuasive copy for various advertising channels. This role requires a strategic thinker with a flair for language and an understanding of brand voice. The successful candidate will collaborate with creative teams to create impactful campaigns in a fast-paced environment.

Qualifications

• Proven experience as a copywriter in advertising or marketing.
• Ability to adapt writing style for different audiences.
• Strong research capabilities.

Responsibilities

• Develop persuasive campaign copy across various platforms.
• Collaborate with creative teams for impactful campaigns.
• Proofread and edit content for high editorial standards.

Skills

Excellent writing skills

Strong editing skills

Collaborative spirit

Creativity

Education

Bachelor’s degree in English, Marketing or related field

Job description

Job Description

Closing Date: Wednesday 19th Nov

Location: Nottingham OR London (Sea Containers)

Contract: Permanent

Recruitment Partner: Frankie McCallister-Lyas

Overview

The B-Hive is an in‑house creative agency bringing to life the creative needs of some of the most recognisable brands in the beauty industry including No7, Soap & Glory, Liz Earle and Boots own brand.

We combine the capability of an external creative and production team, with the speed, flexibility and in‑depth brand knowledge of an in‑house set‑up, underpinned by years of experience dedicated to Boots and No7 Beauty Company.

We are looking for an experienced and talented Campaign and Content Copy Lead to join our creative team. The ideal candidate will have a flair for language, a deep understanding of brand voice, and the ability to create compelling and persuasive campaign ideas to run across multiple platforms. This position requires someone who is both strategic and imaginative, with the skills to translate marketing objectives into big ideas.

Key Responsibilities

• Think in terms of big ideas that can scale and live beyond the execution.
• Develop creative and persuasive copy for a variety of advertising channels, including digital ads, print media, social media, email campaigns and more.
• Collaborate with art directors, graphic designers and marketing strategists to create cohesive and impactful campaigns.
• Understand client briefs and marketing goals to tailor content that aligns with brand identity and objectives.
• Edit and proofread content to ensure high editorial standards and consistency in tone, voice and style.
• Stay updated on industry trends and competitor activities to create relevant and fresh copy.
• Manage multiple projects simultaneously and meet deadlines in a fast‑paced environment.
• Present copy concepts and final deliverables to the internal team or clients when necessary and participate in feedback sessions.

What you'll need to have

• Bachelor’s degree in English, Marketing, Communications or a related field (or equivalent experience).
• Proven experience as a copywriter in an advertising or marketing setting (agency or in‑house) with a portfolio of published work.
• Excellent writing, editing and proofreading skills.
• A keen eye for detail and strong research capabilities.
• Ability to adapt writing style to different audiences and platforms.
• Strong collaborative spirit and ability to work both independently and as part of a team.
• Creativity and an ability to think in ways that unlock the unexpected.
• Work actively to craft the copy direction and strategic foundations in response to briefs managed through B‑Hive.
• Act as a source of inspiration and guidance for B‑Hive teams.
• Take a lead, alongside the Design Lead, as a creative mouthpiece for B‑Hive – actively participating, presenting or advocating for the creative work of B‑Hive.
• Support with the strategic planning of creative projects.

It would be great if you also have

• Experience in the beauty or similar industry.
• Experience having created strategic pitches for work.