Creative Content Manager / Digital Marketing Manager

AWD online; Aberdeen City; Hybrid; GBP 35,000 - 39,000; Full time

Job summary

A digital marketing agency in Aberdeen is seeking a Creative Content Manager to develop and execute engaging content and digital campaigns. The ideal candidate has a strong background in digital marketing, excellent storytelling skills, and experience with social media platforms. This role offers a competitive salary and hybrid working opportunities, reflecting a commitment to innovation and collaboration.

Benefits

46 days annual leave

Generous pension scheme

Onsite nursery and sports centre

Voluntary health and travel benefits

Qualifications

• Experience in leading digital marketing and creative content strategies.
• Strong storytelling, copywriting, and visual communication skills.
• Understanding of SEO, social media, and digital engagement trends.
• Experience creating content for TikTok, Instagram Reels, and YouTube Shorts.

Responsibilities

• Develop and implement digital marketing strategies.
• Manage the production of social, video and multimedia content.
• Work with designers and videographers to deliver campaigns.
• Lead brainstorming sessions for creative storytelling.
• Guide a team of content creators.
• Use analytics tools to optimise campaign performance.

Skills

Digital marketing leadership

Storytelling skills

SEO knowledge

Proficiency in Adobe Creative Suite

Performance reporting

Collaboration with teams

Tools

Adobe Creative Suite

Canva

Job description

Creative Content Manager / Digital Marketing Manager

An exciting opportunity for a creative and strategic marketing professional to lead engaging content and digital campaigns that inspire, inform and elevate audience engagement across online, social and experiential platforms.

If you’ve also worked in the following roles, we’d also like to hear from you:

Content Lead, Brand and Communications Manager, Content Strategist, Multimedia Producer, Campaign Manager

This job is officially known as a Creative Content Manager within the organisation

SALARY: £35,608 to £38,784 per annum + Benefits (see below)

LOCATION: Garthdee, Aberdeen / Hybrid working

JOB TYPE: Full-Time, Permanent

WORKING HOURS: 35 Hours per Week

JOB OVERVIEW

We have a fantastic new job opportunity for a Creative Content Manager / Digital Marketing Manager who thrives on innovation and collaboration.

As a Creative Content Manager / Digital Marketing Manager you will develop and deliver high-quality, multi-channel campaigns that reflect the organisation’s brand and strategy. Working with creative professionals and digital specialists, you will produce engaging content that resonates across digital, social and experiential platforms.

The Creative Content Manager / Digital Marketing Manager will lead a small creative team, manage content workflows and ensure that all campaigns are effective, inclusive and aligned with organisational objectives.

DUTIES

Your duties as the Creative Content Manager / Digital Marketing Manager include:

• Lead Digital Strategy: Develop and implement creative digital marketing and content strategies that enhance audience engagement

• Oversee Campaigns: Manage the production of impactful social, video and multimedia content across various digital channels

• Collaborate Across Teams: Work closely with designers, videographers, copywriters and social media specialists to deliver campaigns

• Innovate and Inspire: Lead brainstorming sessions and introduce new creative approaches to storytelling and brand engagement

• Team Leadership: Guide and mentor a team of content creators, ensuring brand consistency and high standards

• Ensure Compliance: Maintain adherence to brand, accessibility, copyright and GDPR regulations

• Evaluate Performance: Use analytics tools to track, report and optimise campaign performance

• Streamline Operations: Implement efficient briefing, content management and workflow systems for creative projects

CANDIDATE REQUIREMENTS

ESSENTIAL

• Previous experience in leading digital marketing and creative content strategies

• Strong storytelling, copywriting and visual communication skills

• Excellent understanding of SEO, social media, and digital engagement trends

• Proficiency in Adobe Creative Suite, Canva, or similar creative tools

• Experience with social-first content creation including TikTok, Instagram Reels and YouTube Shorts

• Strong grasp of analytics and performance reporting

• Collaborative mindset with the ability to manage and inspire creative teams

DESIRABLE

• Experience using Digital Asset Management (DAM) systems

• Knowledge of video SEO and channel optimisation

• Background in higher education or public sector marketing

• Experience mentoring junior marketing and content professionals

BENEFITS

• Competitive salary with market supplement (reviewed biennially)

• 46 days annual leave including statutory holidays

• Generous pension scheme

• Hybrid working opportunities

• Onsite nursery and sports centre

• Voluntary health and travel benefits

• Modern campus with outstanding facilities in a scenic riverside location

APPLY TODAY…

By submitting your job application to us you are hereby giving us your express consent to submit your details to our Client for this purpose.

JOB REF: AWDO-P14041