Creative Automation & Templatization Specialist

Experis - ManpowerGroup; Greater London; Hybrid; GBP 50,000 - 70,000; Full time

Job summary

A global recruitment firm is seeking a Creative Automation & Templatization Specialist to enhance global marketing asset production through scalable templates and automation solutions. Located in London with a hybrid work model, this role requires expertise in Adobe Creative Suite, strong collaboration skills, and a continuous learning mindset. The ideal candidate will manage template design and asset workflows while leveraging tools like Adobe Firefly to drive efficiency. The position promotes creativity and innovation in asset creation, localisation, and distribution.

Qualifications

• Expertise in Adobe Creative Suite and familiarity with Adobe Firefly.
• Experience in creative agency environments.
• Proven experience in template design and asset management.
• Understanding of workflow integration tools and process automation.
• Knowledge of localisation and transcreation workflows.
• Ability to collaborate with cross-functional teams.
• Mindset focused on continuous learning.

Responsibilities

• Design and maintain scalable templates for global marketing assets.
• Integrate templates into marketing workflows.
• Manage asset distribution and synchronisation.
• Leverage generative AI tools to enhance content creation.
• Collaborate with teams to maintain brand consistency.
• Stay updated on industry trends to improve automation.

Skills

Adobe Creative Suite

Creative production

Template design

Workflow integration

Collaboration

Continuous learning

Tools

Adobe Firefly

Adobe Workfront

Job description

Job Title: Creative Automation & Templatization Specialist

Location: London (Hybrid)

Contract

Purpose

The Creative Automation & Templatization Specialist is responsible for driving efficiency and consistency in global marketing asset production by designing scalable templates and implementing automation solutions. This role ensures seamless integration across creative workflows (DAM and Workfront tools), leverages advanced tools including generative AI, and supports cross‑functional collaboration to optimise asset creation, localisation, and distribution.

Job Description

• Design and maintain scalable templates for global marketing assets (static/animated, multiple sizes, product variations) using Adobe Stack and Creative Cloud Libraries.
• Integrate templates seamlessly into marketing workflows, ensuring compatibility with tools such as Adobe Workfront and other process automation systems.
• Manage asset distribution and synchronisation, coordinating with QC, transcreation, and localisation teams, as well as external agencies.
• Leverage generative AI tools (e.g., Adobe Firefly API services, Google Vertex AI, etc.) to enhance content creation and drive efficiency in asset production.
• Collaborate with cross‑functional teams to maintain brand consistency and optimise creative processes across markets.
• Stay ahead of industry trends, continuously exploring new tools and best practices to improve automation and workflow efficiency.

Key Skills & Experience

• Expertise in Adobe Creative Suite (including Creative Cloud Libraries, Photoshop, Adobe Express) and familiarity with Adobe Firefly for generative AI applications.
• Background in creative agency environments, with hands‑on experience in creative production and marketing asset development.
• Proven experience in template design and asset management, ensuring scalability and consistency across global marketing campaigns.
• Strong understanding of workflow integration tools (e.g., Adobe Workfront) and process automation best practices.
• Knowledge of localisation and transcreation workflows, including coordination with external agencies and internal stakeholders.
• Ability to collaborate effectively with cross‑functional teams to maintain brand integrity and optimise creative processes.
• Continuous learning mindset, staying updated on emerging technologies, automation trends, and industry best practices.