Creative Automation & Templatization Specialist

Experis; Glasgow; Hybrid; GBP 100,000 - 125,000; Full time

Job summary

A leading technology solutions provider is seeking a Creative Automation & Templatization Specialist to drive efficiency in global marketing asset production. This role involves designing scalable templates and implementing automation solutions, leveraging generative AI tools, and collaborating across teams to optimize asset creation and distribution. The ideal candidate should have a strong background in Adobe tools and a focus on brand consistency in marketing workflows. This position offers a hybrid work model based in London.

Qualifications

• Strong experience in designing scalable templates for marketing assets.
• Proficiency in Adobe tools and Creative Cloud Libraries.
• Experience with generative AI tools to enhance content creation.

Responsibilities

• Design and maintain scalable templates for global marketing assets.
• Integrate templates into marketing workflows with Adobe Workfront.
• Manage asset distribution and coordinate with quality control and localisation teams.
• Leverage generative AI tools to enhance content creation.
• Collaborate with cross-functional teams for brand consistency.

Skills

Adobe Stack

Creative Cloud Libraries

Adobe Workfront

Generative AI

Cross-functional collaboration

Job description

Job Description

Job Title: Creative Automation & Templatization Specialist
Location: London (Hybrid)
Contract
Purpose
The Creative Automation & Templatization Specialist is responsible for driving efficiency and consistency in global marketing asset production by designing scalable templates and implementing automation solutions.
This role ensures seamless integration across creative workflows (DAM and Workfront tools), leverages advanced tools including generative AI, and supports cross-functional collaboration to optimise asset creation, localisation, and distribution.
Job Description:

• Design and maintain scalable templates for global marketing assets (static/animated, multiple sizes, product variations) using Adobe Stack and Creative Cloud Libraries.
• Integrate templates seamlessly into marketing workflows, ensuring compatibility with tools such as Adobe Workfront and other process automation systems.
• Manage asset distribution and synchronisation, coordinating with QC, transcreation, and localisation teams, as well as external agencies.
• Leverage generative AI tools (e.g., Adobe Firefly API services, Google Vertex AI, etc.) to enhance content creation and drive efficiency in asset production.
• Collaborate with cross-functional teams to maintain brand consistency and optimise creative processes.