Creative Analytics Lead

Publicis Health; Greater London; Hybrid; GBP 60,000 - 80,000; Full time

Job summary

A leading international agency in the United Kingdom is seeking a Creative Analytics Lead to drive data-informed decisions in creative investment for a pharmaceutical client. You will deliver insights on creative performance, produce monthly reporting, and collaborate with various teams to ensure the effectiveness of media strategies. Ideal candidates will have a strong background in analytics, superb communication skills, and experience translating data into actionable narratives.

Qualifications

• Experience in creative analytics and media performance.
• Ability to synthesize data and deliver actionable insights.
• Strong communication skills for cross-functional collaboration.

Responsibilities

• Own and deliver monthly creative performance reports.
• Develop quarterly insights presentations for stakeholders.
• Translate data into clear narratives for decision-making.

Job description

Job Description

Role Summary

The Creative Analytics Lead is a key role within the global data & analytics team supporting paid media investment insights in international markets for a leading pharmaceutical client. This role is pivotal in driving data-informed decisions on creative investment by delivering actionable insights on creative performance across digital media platforms. You will lead a team of analysts, synthesize performance data, and collaborate closely with creative, media, and production teams to ensure insights shape future activations.

Key Responsibilities

Creative Performance Reporting

• Own and deliver monthly creative performance reports , consolidating data from multiple digital media platforms (e.g., social, display, video).
• Ensure accuracy, clarity, and actionable recommendations in all reporting outputs.

Strategic Insights & Recommendations

• Develop quarterly insights presentations for senior international stakeholders, highlighting what worked, what didn’t, and what needs to change.
• Translate data into clear narratives that inform creative and media investment decisions.

Cross-Functional Collaboration

Partner with creative...