CPG Creator Campaign Manager | AI-Powered Growth

Kyra; Greater London; Hybrid; GBP 42,000 - 56,000; Full time

Benefits offered by this job

London hybrid or remote-first withinUK

Competitive salary

25 days holiday + bank holidays

Learning & Development budget

Performance-based bonus

AI-enabled work environment

Job summary

Kyra is seeking a sharp Campaign Manager to drive creator campaigns for leading CPG brands across the UK and wider Europe. You’ll manage multiple campaigns end-to-end, coordinate with creators, clients and internal teams, and leverage AI tools to speed up discovery, outreach and reporting.

The role is London hybrid or remote within the UK, requires 1–3 years in influencer marketing, and a data-driven mindset with strong Excel skills. Fast pace and ownership are yours to own.

Qualifications

• 1 to 3 years in influencer or creator marketing.
• Experience on creator campaigns for CPG or FMCG brands (food, drink, beauty, household or personal care).
• Confident using AI tools such as Claude in your everyday work, with real examples of how they’ve made you faster or better.
• Quick to pick up new platforms and tools, and curious about what’s coming next.
• Good knowledge of the UK creator landscape.
• Some experience with campaign budgets, creator fees and contracts.
• A working understanding of CPV and creator performance metrics.
• Solid Excel and data skills.
• Fast, organised and able to turn things around at short notice.
• Based in the UK with the right to work here, and able to start quickly.

Responsibilities

• Manage multiple creator campaigns from brief through to launch, delivery and reporting.
• Keep timelines, budgets, content approvals and deliverables moving.
• Work closely with creators, clients and internal teams to get campaigns out the door.
• Spot issues early and flag them with a suggested fix.
• Build creator pricing around CPV targets and expected performance.
• Negotiate creator fees and manage budgets.
• Use data to make better decisions throughout each campaign.
• Be a day-to-day contact for the client’s UK marketing team.
• Join weekly calls, share updates and keep everyone aligned.
• Bring ideas and solutions, not just status reports.
• Discover and cast creators who fit each product, audience and brief.
• Build shortlists at scale across campaigns.
• Manage outreach, briefing, negotiation, contracting and content delivery.
• Keep on top of usage rights, disclosures and approvals.
• Run the full campaign journey on Kyra’s platform.
• Use AI tools like Claude every day to speed up creator discovery, research, analysis, reporting and admin.
• Find new ways to use AI to cut manual work and move faster.
• Monitor CPV, reach, engagement and conversion while campaigns are live.
• Keep campaign information accurate and up to date so the whole team has visibility.

Skills

Influencer marketing

CPG experience

AI tools Claude

UK creator landscape

Budgets & contracts

CPV metrics

Excel & data

Organisational speed

Right to work in UK

Fast learner

Tools

Claude AI

Excel

Job description

Kyra is seeking a sharp Campaign Manager to drive creator campaigns for leading CPG brands across the UK and wider Europe. You’ll manage multiple campaigns end-to-end, coordinate with creators, clients and internal teams, and leverage AI tools to speed up discovery, outreach and reporting.

The role is London hybrid or remote within the UK, requires 1–3 years in influencer marketing, and a data-driven mindset with strong Excel skills. Fast pace and ownership are yours to own.