Counter Lead

Boots UK; Macclesfield; On-site; GBP 21,000 - 27,000; Full time

Job summary

Boots UK is looking for a Counter Lead to help drive sales and brand presence in a fast-paced retail environment. You will lead by example, deliver excellent customer service, and maintain standards across merchandising, stock, and promotions.

Plan local marketing initiatives, manage replenishment, and work closely with area leadership to optimise performance while upholding health and safety guidelines.

Qualifications

• Experience in fast-paced retail or consumer-facing environment.
• Strong communication, organisation and prioritisation skills.

Responsibilities

• Drive sales turnover and market share through consumer-focused service.
• Reflect a professional Brand image to all customers and internal/external consumers.
• Maximise sales through selling and excellent service and retail standards.
• Plan and deliver local marketing and events aligned to retailer activity.
• Deliver brand strategy and local plan for the area.
• Maintain high retail standards including housekeeping, displays and pricing.
• Ensure stock deliveries and administration are completed on time.
• Minimise stock loss by following security policies and procedures.
• Maintain health & safety responsibilities and pass audits with an acceptable rating.

Skills

Retail leadership

Customer service

Stock management

Communication

POS systems

Tools

POS system

Job description

The Counter Lead is responsible for supporting their Brand in for supporting the Brand in driving sales turnover and market share through consistently remaining consumer focused.

They are accountable for achieving this by

• reflecting a credible and professional Brand image to all internal and external consumers at all times
• maximising sales through selling, providing excellent service and retail standards
• contributing to efficiencies through adhering to store/Brand//Company Procedures and guidelines
• Understand daily/weekly targets
• Ensure personal awareness of all additional sales avenues i.e. eventing, Omni and digital channels, etc.
• Keep up to date with competitor activities and missed opportunities
• Effectively social media, leveraging opportunities to drive the business, protect and enhance the Brand image.
• Deliver the Brand Strategy, ensuring the delivery of an effective local plan
• Plan and implement local marketing & events initiatives, aligned to Retailer activity.
• Deliver excellence in execution of service by ensuring measures are in place to continually and visibly improve service levels, creating a zero consumer complaints mindset and a surprise and delight culture
• Be an Ambassador for the Brand lead the way to ensure Brand values are represented and bought to life.
• Ensure all refunds and complaints are managed in line with Company guidelines and to a mutually satisfactory conclusion, informing/consulting with the Area Manager where appropriate
• Use digital tools to ensure knowledge is kept up to date
• Deliver a consumer recruitment and retention strategy to grow a loyal consumer base.
• Develop up to date knowledge of product in order to ensure we deliver an industry leading experience and the product meets the consumer's needs. Operations
• Plan to ensure the delivery of excellent standards at all times (product, housekeeping, displays, messaging, pricing)
• Review retail standards on a daily basis ensuring they are maintained to the required standard
• Ensure deliveries, stock movements and associated administration are completed within agreed Company timeframes
• Ensure that all auditable processes and administration are actioned to Company guidelines and take corrective action in highlighted areas of risk
• Ensure all information requests are fulfilled accurately, within deadlines set
• Minimise stock loss by ensuring all Company Security Policies and Procedures are implemented correctly and followed
• Create and maintain a safe working environment for consumers ensuring that Company and Retailer Policies and Procedures are adhered to
• Ensures that all health & safety responsibilities and all areas of operational activity achieve a minimum overall grading of 'Acceptable' during audits.

Commerciality

• Manage daily replenishment, taking appropriate action where necessary
• Maximise sales performance by utilising all commercial reports before making commercial decisions
• Plan and deliver the visual merchandising layout, ensuring it is completed to guidelines and within agreed timescales
• Identify stock package issues, and take corrective action, informing the Area Manager when out of direct control
• Effectively manage all promotions and discounts ensuring they are actioned in line with Company guidelines
• Identify trends and make suggestions to enhance product performance.

Experience

Experience in a fast-paced retail and/or consumer facing environment

• Ability to drive self-development
• Commercial understanding and awareness of industry
• Effective communication, organisation and prioritisation skills