Corporate Social Media Manager

Exchange for Change; Milton Keynes; On-site; GBP 40,000 - 60,000; Full time

Benefits offered by this job

Bonus scheme

34 days holiday + bank holidays

Hybrid working 60/40

Pension contributions

Job summary

Exchange for Change is seeking a Corporate Social Media Manager to lead the B2B social media strategy and content creation for the UK’s national DRS initiative. You will translate complex regulatory and sustainability topics into clear content, engage producers, retailers, and trade bodies, and collaborate with Marketing, Operations and Corporate Affairs to boost awareness and action.

You will manage day-to-day channel activity, leverage AI tools to enhance output, and monitor performance to

Qualifications

• Strong experience in managing and growing social media channels and communities - ideally in a B2B context.
• Strong content creation and communication skills – written, visual, video and verbal
• Able to simplify complex topics to create engaging content
• Experience in using AI to enhance social media activity and content production
• Good understanding of how paid and organic social work together to help shape effective ad content
• Comfortable using social listening
• Strong understanding of SEO and GEO principles and techniques
• Data-driven mindset with strong familiarity of social media analytical and reporting tools to demonstrate performance and impact

Responsibilities

• Social media strategy and planning: Develop and deliver a dynamic corporate social media plan to drive producer and retailer awareness, excitement, engagement, action and operational readiness.
• Content creation and publishing: Work with subject matter experts to identify and produce compelling content across channels including LinkedIn, YouTube and Reddit.
• Community management and stakeholder engagement: Manage day-to-day channel activity including monitoring and responding to comments; build relationships with industry experts and influencers.
• Data analytics, reporting and channel optimisation: Track performance and provide reports, insights and recommendations to optimise strategy.
• Functional collaboration: Partner with Corporate Affairs, Marketing, Operations and others to shape the social strategy and support integrated campaigns.

Skills

Social media management

Content creation

AI for social media

Paid vs organic

Social listening

SEO basics

Data analytics

Clear communication

Tools

LinkedIn

Analytics tools

Job description

About us

Exchange for Change is the industry-led organisation appointed by the UK government to design, build and operate the UK's new Deposit Return Scheme (DRS) for single-use drinks containers made from PET plastic, steel and aluminium.

This scheme which launches in the UK on1 October 2027 will be the world’s biggest DRS and one of the most ambitious environmental infrastructure programmes in the UK’s history.

Exchange for Change’s responsibilities cover all aspects of the scheme including collection, sorting and processing of containers, managing deposits and refunds, and driving consistently high recycling rates across England, Scotland and Northern Ireland.

Role purpose

Reporting to the Head of Media & Content, this role will be key to building industry awareness of, and participation in, the DRS and raising Exchange for Change’s reputation as a trusted partner to industry in changing the UK’s recycling landscape.

The Corporate Social Media Manager will execute Exchange for Change’s corporate and b2b social media strategy to engage and mobilise drinks producers, retailers, logistics providers and industry bodies to play their part in the UK DRS.

The job holder will work closely with the Head of Media & Content, the wider Corporate Affairs team as well as colleagues from other functions including Marketing and

Operations to translate complex operational, regulatory and sustainability topics into clear and compelling content to tell our story and inspire action.

This is a hands-on role for a social media expert who is excited by the opportunity to creatively drive industry engagement in one of the UK’s most important circular economy initiatives to achieve systemic change.

Key Responsibilities & Priorities

Social media strategy and planning

• Develop and deliver a dynamic corporate social media plan to drive producer and retailer awareness, excitement, engagement, action and operational readiness.

• Ensure the Corporate and B2B social media plans align with, and compliments, Exchange for Change’s wider communications strategy.

Content creation and publishing

• Work with subject matter experts to identify and produce compelling and engaging content across a mix of channels including LinkedIn, YouTube and Reddit.

• Translate complex operational and technical information into clear, accessible and high-quality content for business audiences.

Community management and stakeholder engagement

• Manage day-to-day channel activity including monitoring and responding to comments.

• Identify and build relationships with subject matter experts, B2B influencers, trade bodies to amplify reach and credibility.

Data analytics, reporting and channel optimisation

• Track performance across corporate and B2B social channels and provide regular reports, insights and recommendations to the Head of Media & Content.

• Use data analytics to refine corporate social strategy/content and inform wider communications and engagement strategy and plans.

Functional collaboration

• Partner with colleagues in Corporate Affairs, Marketing, Operations and others to shape the corporate social strategy, plans and content.

• Support integrated campaigns across paid, earned and owned channels.

Skills and Experience

• Strong experience in managing and growing social media channels and communities - ideally in a B2B context

• Strong content creation and communication skills – written, visual, video and verbal

• Able to simplify complex topics to create engaging content

• Experience in using AI to enhance social media activity and content production

• Good understanding of how paid and organic social work together to help shape effective ad content

• Comfortable using social listening

• Strong understanding of SEO and GEO principles and techniques

• Data-driven mindset with strong familiarity of social media analytical and reporting tools to demonstrate performance and impact

About you

• Calm and resilient under pressure

• Proactive, with a strong sense of ownership and autonomy

• Strong judgement and able to manage sensitive issues and quick decisions with ease

• Strong attention to detail

• Proven ability to cultivate strong, trusting, and transparent working relationships at all levels of an organisation

• Highly organised and able to thrive in fast-paced, ambiguous environments with tight deadlines

• High integrity and professionalism

• Motivated by Exchange for Change’s mission and the DRS’s national significance.

Key Relationships

• Head of Media & Content (line manager)

• Corporate Affairs colleagues (Head of External Affairs, Regulatory Affairs Lead, Corporate Communications Manager, Senior External Affairs Managers, B2B Media Manager, Regulatory Affairs Manager)

• Cross-functional colleagues from Marketing, Operations and programme delivery roles

• External agencies

The opportunity

Work that makes a difference - and a place where you can too.

This is a once-in-a-generation opportunity to help establish a scheme of national importance, working with purpose-driven colleagues and partners to deliver visible, real-world impact. You’ll contribute directly to meaningful environmental and social change and in return, we support and reward our team through a range of benefits and initiatives, including:

• Competitive base salary
• Bonus scheme
• 34 days holiday inclusive of bank holidays, additional holidays for length of service
• Flexibility with holidays. You may work on a local public holiday and take an alternative day off, giving you the freedom to celebrate the days that matter most to you.
• 5% employer pension contribution
• Life Insurance: Cover of 4 times base salary
• Private Medical Insurance: Includes GP access and an Employee Assistance Programme (EAP) for wellbeing support
• Income protection
• Family Leave: Maternity, adoption, parental, and paternity leave policies will be developed to be progressive and inclusive.
• Hybrid Working: 60% office or field-based and 40% home-based, with some flexibility according to business and personal needs.