Copywriting Executive

Morgan McKinley (Guildford); Chester; Hybrid; GBP 60,000 - 80,000; Full time

Job summary

A growing luxury brand company in Chester is seeking an experienced Copywriting Executive to produce engaging copy across digital and print platforms. The ideal candidate will have proven copywriting experience and maintain the brand's tone of voice while creating SEO-friendly content. Offering up to £29,000, the role includes hybrid working, a generous holiday allowance, and excellent benefits.

Benefits

Hybrid working (2 days from home)

25 days holiday plus Bank Holidays

Paid volunteering days

Pension plan

Brand discounts and perks

Employee assistance programme

Social events

Qualifications

• Proven experience in copywriting across both digital and print mediums.
• Experience in luxury goods is a plus.

Responsibilities

• Produce engaging copy and content for various platforms.
• Maintain brand image and tone of voice.
• Create SEO-friendly website copy.
• Develop documentation for customer journeys.
• Manage relationships with PR agencies.
• Collaborate with the Marketing team on campaigns.

Skills

Copywriting experience

SEO best practices

Research skills

Editing and proofreading

Brand image maintenance

Digital and print platforms

Job description

We have a fantastic opportunity for an experienced Copywriting Executive to join a very successful, growing company with an impressive portfolio of luxury brands. Alongside a competitive salary of up to £29,000 the company offers excellent benefits including hybrid working (2 days a week working from home), generous allowance of 25 days holiday plus Bank Holidays, paid volunteering days, pension, brand discounts and perks, employee assistance programme, lots of social events and more.

The focus of this role is to create engaging copy / content to connect with the key audience and achieve brand objectives. You will be responsible for maintaining brand image and tone of voice, and will be an expert and advocate for it within the business.

Responsibilities

• Produce engaging copy and content across a range of digital and print platforms to connect with key audiences
• Be an expert and ambassador in maintaining brand image and tone of voice
• Create website copy including product pages, landing pages and blog content, adhering to SEO best practice to drive website traffic
• Create copy for adverts, print campaigns, magazine articles, newsletters etc
• Develop documentation for the customer journey that creates a strong relationship between client and brand
• Work alongside key stakeholders to ensure that content portrays the brand's unique voice, and ensure that brand requirements are met throughout all external communication
• Conduct research on industry related topics and keep up to date with industry trends to enhance communications
• Identify successful and engaging content and make recommendations to continually improve reach
• Manage relationships with PR agencies, ensuring press releases represent brand objectives and image, and are factually correct
• Proof read and edit all forms of marketing content, ensuring all communications are within brand guidelines and are grammatically correct
• Work collaboratively with the wider Marketing team to craft campaigns that raise brand awareness and ensure that all projects are delivered on time and to required standards

The successful candidate will have previous copywriting experience across digital and print platforms, and ideally will have some experience in luxury goods / luxury services.

For more information apply now