Copywriter (m/f/d)

Phiture; City Of London; On-site; GBP 35,000 - 55,000; Full time

Job summary

A mobile growth consultancy in London seeks a talented Copywriter to craft engaging creative concepts for top mobile apps. You will collaborate with designers and consultants to develop impactful copy for campaigns that reach millions of users worldwide. The ideal candidate has 3–5 years of copywriting experience, strong English fluency, and excellent collaboration skills. Join a diverse and inclusive team dedicated to shaping digital marketing.

Qualifications

• 3–5 years of professional copywriting experience in an agency, startup, or marketing team.
• Native-level English fluency with strong editing and proofing skills.
• Excellent collaboration skills with an ability to handle feedback.

Responsibilities

• Develop engaging, on-brand copy and creative concepts for mobile marketing.
• Collaborate with designers and project managers on creative strategies.
• Craft concise copy that converts and supports keyword performance.
• Conduct A/B tests on copy for user acquisition campaigns.

Skills

Copywriting

Creative strategy

Collaboration

Editing

SEO knowledge

Job description

Hi, we're Phiture — the mobile growth consultancy working with the teams behind leading apps like Adobe, Headspace, and LEGO® 👋. We're setting the standard for growth in the brave new digital world, and we need great people to join our global team!

What to Expect

We're looking for a talented and versatile Copywriter to craft high-performing creative concepts and copy for some of the world's leading mobile apps. As part of our Creative Team, you'll work closely with designers, consultants, and other creatives to develop ideas that engage and connect with audiences across mobile marketplaces and marketing channels. You'll combine creativity with strategic thinking — balancing strong storytelling instincts with a clear understanding of client goals, brand tone, and performance data. Your work will reach millions of users worldwide, shaping how they discover, interact with, and engage with products across various channels. And, importantly, we're looking for someone who contributes to our supportive and inclusive team culture.

What You'll Do

• Develop engaging, on-brand copy and creative concepts for mobile marketing campaigns, including app store screenshots, paid social creatives, CRM content, and in-app events.
• Collaborate closely with designers, consultants, and project managers to develop creative strategies across a portfolio of apps for global clients, and then translate those strategies into compelling messaging.
• Craft concise, impactful copy that converts and supports keyword performance.
• Work with our App Store Optimization, Performance Marketing, and CRM teams to write and test copy for A/B experiments and user acquisition campaigns.
• Present creative ideas to internal teams and to clients of various levels in meetings and workshops.
• Contribute to Phiture's thought leadership by helping produce articles and case studies that share creative insights with the mobile marketing community.
• Stay current on trends in digital marketing, language, and AI tools — and bring innovative ideas to improve our creative workflows.

What You'll Need

• 3–5 years of professional copywriting experience in an agency, startup, or in-house marketing team.
• Native-level English fluency with strong editing, proofing, and conceptual writing skills, with the ability to produce idiomatic, culturally relevant content & communication in a marketing or editorial context.
• A solid grasp of creative strategy and how messaging supports broader marketing goals.
• Excellent collaboration skills — able to balance creative independence with teamwork and feedback.
• Confidence in client-facing engagements, with the ability to communicate with different levels of stakeholders.
• Strong organizational skills and the ability to deliver quality work under deadlines.
• Familiarity with SEO, ASO, or UX copywriting is a strong plus.
• Curiosity and openness to learning new tools and technologies, particularly in AI-assisted workflows.

We encourage all qualified individuals to apply, regardless of their age, gender identity, ethnicity, sexual orientation, disability status, or religion. We celebrate diversity and are excited about building teams that represent a variety of backgrounds, perspectives, and skills. All employment decisions are based on qualifications, merit, and business needs.