Copywriter

Camwebdir; United Kingdom; Remote; GBP 26,000 - 38,000; Full time

Benefits offered by this job

Generous holiday entitlement

Occupational pension

Training and development opportunities

Travel to work scheme

relocation package

Job summary

ARU is seeking a Copywriter to join its newly established brand team, shaping and delivering written content that brings the ARU brand to life across web, leadership communications, staff and student materials, speeches and events. Reporting to the Senior Brand Manager, you will translate complex information into clear, engaging messages, applying ARU's Tone of Voice and audience insights.

You will collaborate with External Relations, communications and marketing colleagues to ensure consistent,

Qualifications

• Proven ability to write clearly for multiple audiences.
• Ability to translate complex information into accessible content.
• Experience shaping tone of voice and messaging.
• Strong collaboration with cross-functional teams.

Responsibilities

• Create high-quality copy across channels including web, leadership communications and staff materials.
• Develop content from brief to final output, applying tone of voice and audience insights.
• Adapt content for different purposes and platforms with attention to accessibility.
• Contribute ideas to improve content quality, consistency and brand expression.

Skills

Copywriting

Editing

Content strategy

Stakeholder management

Job description

ARU is a global university transforming lives through innovative, inclusive and entrepreneurial education and research. ARU holds a Gold award for the quality of its education, awarded through the Teaching Excellence Framework (TEF).
ARU's research institutes and four faculties bridge scientific, technical and creative fields. We deliver impactful research which tackles pressing issues and makes a real difference to our communities. Our academic excellence has been recognised by the UK's Higher Education funding bodies, with 16 of our research areas assessed as world leading. We are the largest provider of Nursing, Midwifery, Health and Social Care students in the East of England, and we are also among the UK's leading universities for degree apprenticeship provision, working with hundreds of employers across the UK.

About the Role:

This is an exciting opportunity to join a newly established brand team at a pivotal moment for ARU. As the University launches its new 10-year strategy on 1 September, we are creating new capability to strengthen how we communicate our mission, values, ambitions and impact through clear, engaging and audience-centred content.

As our Copywriter, you will play a central role in shaping and delivering written content that brings the ARU brand to life. Reporting to the Senior Brand Manager, you will create high-quality copy across a wide range of channels and formats, including web content, leadership communications, staff and student communications, speeches, event materials, briefings and stakeholder communications. Your work will help ensure ARU speaks with a consistent, distinctive and authentic voice across the University.

Working closely with colleagues across External Relations, communications, marketing and the wider University, you will develop content from brief to final output, translating complex information into clear, compelling messages for different audiences. You'll apply ARU's Tone of Voice, use audience insight and personas to shape your work, and help colleagues communicate more effectively by providing practical guidance on content, messaging and accessibility.

As part of a newly formed creative team, you will have the opportunity to help establish new ways of working, contribute ideas that improve content quality and consistency, and play a key role in developing the written expression of ARU's brand. This is an ideal role for someone who enjoys combining creativity with attention to detail and who wants to make a visible contribution to a new university strategy.

We are looking for an accomplished writer with experience creating content for a range of audiences and channels. You will have excellent writing and editing skills, a strong understanding of how language shapes audience perceptions, and the ability to adapt your style to suit different purposes and platforms. You will also be highly organised, collaborative and confident working with stakeholders to turn ideas and complex information into engaging content.

This is an opportunity to help define how one of ARU's most important assets, our voice, is expressed across the institution. If you are passionate about storytelling, audience-centred communications and creating content that informs, engages and inspires, we would love to hear from you.

Informal enquiries can be made to Andrea Hilliard, Deputy Director of External Relations and Communications, at [email protected].

Find out more about working with us and how we recruit.

We have an agile working culture and offer an extensive range of benefits including generous holiday entitlement, occupational pension schemes, training and development opportunities, travel to work scheme and a competitive relocation package. Visit our benefits page for full details.

We are committed to safeguarding and promoting welfare of our staff and students and expect all staff and volunteers to share this commitment. Applicants should be aware that ARU will carry out online searches as part of the due diligence on short listed candidates.

We value diversity at ARU and welcome applications from all sections of the community.

We have a responsibility to ensure that all employees are eligible to live and work in the UK and will conduct Right to Work checks in line with UKVI's Right to Work policy and our own institutional policy. Furthermore, we must note:

• Applicants applying from outside the UK: At this time, ARU is unable to sponsor applicants applying from overseas for a Worker Route visa.
• Applicants already in the UK: ARU is unable to offer Worker Route visa sponsorship to applicants whose salary does not meet our minimum sponsorship threshold, which aligns with roles at Grade 6 and above.

Committed to being inclusive and open to discuss flexible working.

We reserve the right to close this vacancy once we have received sufficient applications.