Copywriter

Debenhams Group; Greater London; On-site; GBP 28,000 - 38,000; Full time

Benefits offered by this job

Highly competitive bonus scheme

Company pension

Share schemes

Private medical cover and life assurer

Discount across all brands

Comprehensive wellbeing package

Dog-friendly offices

Ongoing learning and progression

Free season ticket loan

Job summary

Debenhams Group in London is seeking a skilled Copywriter to craft engaging and original copy across email, social, blog, and web, while maintaining a distinctive brand voice.

You’ll tailor messaging to diverse digital platforms, collaborate with SEO and marketing teams, and contribute to loyalty content, newsletters, and campaigns. The role emphasizes high-volume creativity in a fast-paced, fashion-centric environment aligned with Karen Millen and Debenhams brands.

Qualifications

• Excellent grammar and writing with close attention to detail.
• Interest in womenswear trends and the Karen Millen aesthetic.
• Highly organized and deadline driven.
• Collaborative and eager to learn from feedback.
• Pro-active, able to manage high-volume tasks.
• Passion for fashion and retail.

Responsibilities

• Craft engaging copy across marketing channels including email, social, blog, and web.
• Deliver a consistent brand tone of voice across platforms.
• Tailor messaging for different digital formats and audiences.
• Write content for Loyalty Programme, newsletters, and campaigns.
• Collaborate with SEO to optimise copy and product descriptions.
• Write, edit, and publish blog posts.

Skills

Strong writing fundamentals

Attention to detail

Fashion interest

Team collaboration

Independent work

Tools

ChatGPT

Jasper

Job description

Description

At Debenhams Group, we are a diverse portfolio of five core brands (boohoo, boohooMAN, PrettyLittleThing, Karen Millen, and Debenhams) alongside a dynamic marketplace model and a growing financial services division, it keeps us pretty busy!

We don’t stand still, we lead, evolve, and redefine online fashion. With bold ambitions and big energy, we’re on a mission to be the best, delivering the strongest propositions to our customers in the most engaging, innovative, and efficient ways possible.

We thrive on change, innovation, and pace. Every challenge is an opportunity, and every day is a chance to push boundaries. If you’re someone who embraces the unknown, thrives in a fast-moving, high-growth environment, and is ready to shape the future of retail, you’ll love it here. We want visionaries, disruptors, and doers, people who bring fresh thinking, relentless energy, and the drive to make an impact.

About Us

We are Karen Millen. Committed to timeless fashion that started with a simple white shirt, Karen Millen has been defining modern elegance since 1981. Known for our iconic tailoring, attention to detail, and elevated style, we create pieces that empower confidence and command attention. From power dressing to elevated occasion wear, we’re here for every chapter of a woman’s story, and all of the moments in-between.

We are confident. We are refined. At Karen Millen, we celebrate individuality, purpose, and strength. Our team is made up of creative thinkers, passionate storytellers, and expert makers, all working toward one vision: to create beautifully bold fashion with lasting impact. Collaboration, integrity, and excellence are at the heart of everything we do.

We are passionate. Driven. And love what we do. Whether we’re designing our next iconic collection or celebrating a major milestone, we do it with style and pride. We believe in investing in our people as much as our product, because success is at its best when shared.

Your Team

You’ll join a collaborative, high-performing team as a Copywriter, led by the Head of Creative, dedicated to storytelling, timeless elegance, and tailored craftsmanship. As part of Debenhams Group, our mission is to empower confidence and command attention through beautifully bold fashion while connecting our community with brands they love. Grounded in our values to Be Brave, Be Creative, and Be a Community, we work closely across Marketing, E-Commerce, and Social teams to drive innovation and make a lasting impact.

The Role

As a Copywriter, your responsibilities are:

• Craft engaging and original copy across all marketing channels, including email, social media, blog, and web.
• Deliver a consistent and distinctive brand tone of voice across all platforms and touchpoints.
• Tailor messaging to suit different digital platforms, formats, and audiences.
• Write content for our Loyalty Programme, such as monthly competitions, event invitations and a lifestyle newsletter.
• Collaborate closely with the SEO team to optimise copy, product and page descriptions and maintain the blog calendar in line with data.
• Write, edit, and publish blog posts.
• Be reactive to daily workload and last-minute requests from the wider business.
• Handle ad-hoc direct mail and out-of-home copywriting requests.
• Work with AI tools such as Chat GPT and Jasper to drive efficiency and automation where appropriate
• Build strong, collaborative relationships with teams across the organisation.
• Communicate effectively to ensure all channels are aligned with campaign copy and storytelling angles.

What we’re looking for:

• Strong writing fundamentals, excellent grammar, and exceptional attention to detail.
• A strong interest in womenswear trends, digital culture, and the Karen Millen aesthetic.
• Highly organised, reliable, and comfortable taking ownership of high-volume, deadline-driven tasks.
• A collaborative attitude with a genuine eagerness to learn, take feedback, and develop skills within a creative team.
• A team player with a strong collaborative mindset and a pro-active attitude.
• Ability to work independently, manage own time effectively, and adapt in a dynamic environment.
• A genuine interest in fashion and retail.

Why Debenhams Group?

Our mission is to create a workplace where everyone is respected, individual differences are valued, and people can be themselves at work — without exception.

2025 was a year of significant change for the Group. 2026 is about bold moves, real results and unstoppable momentum. If that excites you, you belong at Debenhams Group.

Our benefits include (subject to level and eligibility):

• Highly competitive bonus scheme, company pension, share schemes, private medical cover and life assurance
• Discount across all brands
• Comprehensive wellbeing package
• Dog-friendly offices (in selected locations)
• Ongoing learning and development with strong internal progression
• Free season ticket loan