Copywriter

Kind Patches; England; Remote; GBP 35,000 - 45,000; Full time

Job summary

A rapidly growing wellness brand is seeking a Copywriter to lead its voice across all communication channels, including website content, social media, and advertising. The ideal candidate will have over 3 years of experience in a related field and a passion for writing compelling, compliant copy that resonates with customers. Join a fast-paced team and make a significant impact on the brand's creative direction.

Benefits

Opportunity to shape brand voice

Work directly with company founders

Creative, data-driven team environment

Qualifications

• 3+ years of relevant experience required.
• Self-motivated, organized, and thrive in high-growth environments.
• Strong editing and feedback instincts essential.

Responsibilities

• Own all brand copy across all communication channels.
• Write and optimize persuasive copy for various platforms.
• Collaborate with teams to concept and test new creative directions.
• Translate product benefits into emotionally engaging stories.

Skills

Experience in eCommerce, wellness, or consumer brands

Understanding of DTC marketing psychology

Ability to write within regulated categories

Emotional storytelling and performance-driven ad copy

Excellent communication and editing skills

Job description

Location: Remote

Type: Full-Time

About Kind Patches

Kind Patches is redefining wellness with patches. We’re scaling fast across the U.S. and U.K., building a global brand that sits at the intersection of wellness, lifestyle, and cultural relevance.

We move fast, test everything, and tell stories that make people feel something, while staying rooted in truth and compliance.

Role Overview

We’re looking for a Copywriter who can own the voice of the brand. This person will lead all written communication across the website, social media, ads, landing pages, email marketing, packaging, and any customer touchpoint.

You’ll turn strategy into copy that converts, whether it’s a 5-word ad hook, an educational landing page, or the story on our packaging. You’ll bring creative flair, sharp instincts, and a strong understanding of what we can and can’t say in the wellness space.

You’ll work closely with our founders, designers, marketers, and content team to ensure every word builds trust, strengthens the brand, and drives performance.

What You'll Do

• Own all brand copy across the Kind Patches ecosystem: website, ads, email, landing pages, product packaging, and social content.
• Write, edit, and optimize persuasive, high-converting copy for paid ads (Meta, TikTok, Google), lifecycle flows, and landing pages.
• Develop and maintain a consistent brand tone of voice — confident, relatable, and compliant.
• Translate product benefits and scientific insights into emotionally engaging storytelling.
• Ensure all claims and messaging meet legal, regulatory, and platform standards (FTC, MHRA, ASA, Meta Ads policies, etc.) across markets.
• Collaborate with performance and design teams to concept and test new hooks, angles, and creative directions.
• Audit and refine existing copy to maximize clarity, conversion, and compliance.
• Support influencer, ambassador, and campaign storytelling to keep all brand messaging cohesive.

Who Are You

• A copywriter with 3+ years of experience in eCommerce, wellness, or consumer brands.
• Deep understanding of DTC marketing psychology and what makes people click, buy, and believe.
• Experienced in writing within regulated categories — you know the difference between a benefit, a claim, and a liability.
• Equally skilled in emotional storytelling and performance-driven ad copy
• Obsessed with accuracy, clarity, and tone — you protect the brand voice like it’s your own.
• Self‑motivated, organized, and fast — you thrive in a high-growth environment.
• Excellent communicator with strong editing and feedback instincts.

Nice To Have

• Experience writing for supplements, skincare, or other health/wellness products.
• Familiarity with Klaviyo, Meta Ads Manager, or other creative testing platforms.
• Awareness of regional compliance differences (U.S., U.K., EU).

Why You'll Love Working With Us

• You’ll shape the voice and creative direction of one of the fastest‑growing wellness brands in the U.S.
• You’ll work directly with the founders and see your work make an immediate impact.
• You’ll join a fast-moving, creative, data‑driven team that values bold ideas and clean execution.

To apply: Along with your CV, please submit a cover letter introducing yourself and explaining why you’re the right person for this role at Kind Patches.