Copywriter

The Cigna Group; England; Hybrid; GBP 30,000 - 45,000; Full time

Job summary

A healthcare advocacy group in the UK is seeking a skilled Copywriter with a passion for creating engaging content across various channels. The ideal candidate will have over three years of experience in copywriting, demonstrating the ability to generate sharp and compelling messages while adhering to a brand's guidelines. This role is perfect for a creative individual who thrives in a fast-paced environment and values collaboration within a marketing team.

Qualifications

• Three or more years’ experience as a copywriter.
• Confident and capable in producing diverse copy.
• Ability to work under pressure with changing priorities.

Responsibilities

• Deliver brand-enhancing multi-channel copy.
• Apply Tone of Voice guidelines.
• Turn technical information into compelling messaging.
• Review and amend existing content.
• Build strong relationships with the marketing team.

Skills

Copywriting

Attention to detail

Excellent communication

Creativity

Time management

Job description

Responsibilities

• Deliver brand-enhancing multi-channel copy.
• Respond to all briefs with care and apply existing Tone of Voice guidelines diligently to ensure work is ‘right first time’.
• Turning technical information into simple, compelling messaging and content.
• Reviewing, amending and approving existing content.
• Amend, revise or re-develop copy in response to feedback.
• Copy custodian; learning from insight and previous performance to deliver best in class creative assets.
• Present work and, where required, construct rationales for the approach you have taken.
• Be proactive and fully accountable for your deliverables and deadlines.
• Build strong relationships with the rest of the marketing team

About you

• Experience in a copywriter role for leading brands.
• We need a confident, capable person ideally with three or more years’ experience as an Agency, in-house, or freelance copywriter.
• You’ll need to show you can generate sharp, compelling copy through a range of channels on- and offline. The work will be diverse, from snappy creative messaging to longer-form content.
• You’ll need to be comfortable working within the guidelines of a global brand, yet with the creativity to write with flair and invention.
• Naturally calm under pressure and able to manage your time with the ability to prioritise workload and handle several tasks at once within given deadlines and suggesting possible solutions.
• Highly driven and self-motivated.
• A team player and happy in an environment where everyone cares about the quality of our work.
• Excellent communication skills.
• Attention to detail; ability to proofread and catch spelling, grammar, and punctuation errors.
• Ability to work in a fast-paced, highly matrixed environment with changing priorities and requirements.
• Passionate about customer experience, with a focus on delivering the best, most engaging.

About Cigna Healthcare

Cigna Healthcare, a division of The Cigna Group, is an advocate for better health through every stage of life. We guide our customers through the health care system, empowering them with the information and insight they need to make the best choices for improving their health and vitality. Join us in driving growth and improving lives.