Copywriter

Mindful Chef Ltd.; City Of London; Hybrid; GBP 30,000 - 45,000; Full time

Job summary

A forward-thinking food company is seeking a talented Copywriter to enhance brand storytelling across key marketing channels. This role involves creating engaging content, ensuring the brand's voice is consistent and authentic, and collaborating with various teams. The position offers a competitive package, hybrid work, and a chance to be part of a mission-driven organization that values sustainability and well-being.

Benefits

Vitality health insurance

Access to learning resources

Mental health support

Generous holiday package (30 days + bank holidays)

50% discount on all products

Qualifications

• Proven experience as a copywriter in health or food categories.
• Strong portfolio demonstrating versatile writing style.
• Excellent command of English with impeccable grammar and spelling.

Responsibilities

• Guide brand storytelling for all written content.
• Craft compelling copy for new launches and promotions.
• Ensure consistency of the brand's tone of voice.

Skills

Copywriting

Brand storytelling

Attention to detail

Collaboration

Content creation

Job description

More Than Just A Job

As a proud B-Corp we focus on using business as a force for good. We do this by balancing out people and planet with profit. For every Mindful Chef recipe box bought we donate the equivalent of a school meal to a child in a less developed country (over 20 million meals donated and counting...) and we have also pledged to go Net Zero by 2030 but there are so many other initiatives that we would love to tell you about!

What we are looking for

We are seeking a talented and versatile Copywriter to guide our brand storytelling across key marketing channels. Reporting to the Head of Brand, you will be responsible for bringing our brand's unique voice to life, creating food and healthy based content that both inspires and educates our audience. You will work on a variety of projects, from daily communications to major campaigns, ensuring every piece of copy is on-brand and engaging.

You are

• Proven experience as a copywriter, preferably within a brand or marketing team in the health, well-being or food categories.

• A strong portfolio demonstrating a versatile writing style and a passion for storytelling.

• Excellent command of the English language, with impeccable grammar, spelling, and attention to detail.

• A collaborative mindset with the ability to work effectively with different teams and respond to feedback.

• The ability to translate complex ideas into clear, inspiring, and engaging copy for a diverse audience.

• A proactive approach to understanding and contributing to the brand's mission and values.

• A passion for sustainability is a bonus.

You will

• Brand Storytelling:Guide the brand's storytelling and unique healthy living proposition across all written content, including the weekly recipe booklet, campaign emails and blog posts.

• Content Creation:Craft compelling copy for new launches, partnerships, and seasonal promotions, creating excitement and conveying the joy of living the Mindful Chef way.

• Brand Tone of Voice:Act as the guardian of the Mindful Chef tone of voice, ensuring consistency and authenticity in all communications, and be responsible for proofing across all marketing touch points.

• Evergreen Content:Develop and manage evergreen storytelling that reinforces our health positioning, sustainability credentials, quality ingredients and our overall mission.

• Cross-Functional Collaboration:Work closely with stakeholders across the marketing team and the wider business, most particularly with the Creative and CRM teams, to ensure copy aligns with visual elements and customer journey touchpoints.

• Audience Education:Write copy that educates our audience on health and food based topics such as the benefits of our ingredients, the simplicity of cooking from scratch, and our positive social and environmental impact.

Why us?

• A competitive package that rewards your skills and dedication.
• Hybrid working from our office based in Wandsworth.
• Be part of a Better Business (B-Corp), making a positive impact on profit, people, and planet.
• Join an award-winning startup backed by the largest food and beverage company globally.
• Experience a workplace that feels like home, complete with free meals, a gym, a vertical farm, and pet-friendly policies.
• Prioritise your well-being with perks like Vitality health insurance, access to learning resources, mental health support, and a generous holiday package (30 days + bank holidays).
• Enjoy a 50% discount on all Mindful Chef products.
• Enhanced policy of up to 6 months full pay primary parental leave and up to 6 weeks full pay secondary parental leave

The process

• Meet the Talent Team - online
• Meet our Head of Brand - online
• Meet the wider marketing team - in-person