Copywriter

Inspired Education; City Of London; Hybrid; GBP 40,000 - 55,000; Full time

Job summary

A leading educational organization in London is seeking a bilingual Copywriter to deliver high-quality Spanish and English copy across various formats. You will collaborate with creative teams, manage multiple projects, and utilize AI tools to enhance content creation. Ideal candidates will have a Bachelor's degree and 4+ years of copywriting experience, demonstrating exceptional writing skills. This role offers strong growth opportunities within a collaborative environment.

Benefits

Strong growth opportunities

Collaborative team environment

Competitive package

Qualifications

• 4+ years of professional copywriting experience is required.
• Strong proofreading skills and familiarity with style guides are necessary.
• Experience in managing multiple stakeholders and consolidating feedback.

Responsibilities

• Deliver high-quality Spanish and English copy.
• Collaborate with teams on marketing materials and campaigns.
• Research clients' needs and target audiences for effective messaging.

Skills

Spanish

English

Copywriting

AI tools usage

Education

Bachelor's degree in journalism, communications, or related field

Job description

Reporting into: Head of Content,

Core Copywriting Responsibilities

• Deliver high-quality Spanish and English copy for multiple assets each week, meeting deadlines consistently.
• Apply and maintain the Inspired tone of voice across all formats, ensuring accuracy and consistency.
• Produce channel-appropriate messaging for paid social, digital ads, landing pages, print and video scripts.
• Interpret briefs quickly and propose clear messaging routes and variations when required.
• Adapt tone and style to different audience segments, markets and objectives without losing clarity.
• Use AI tools to accelerate drafting, explore variations and support volume delivery.
• Consolidate feedback from multiple stakeholders into final copy without loss of quality or intent.
• Identify gaps, inconsistencies or unclear messaging in briefs and flag them proactively.
• Use AI tools to generate first drafts, explore message variations and support high-volume production.

Detailed Responsibilities & Collaboration

• Manage copy briefs and collaborate directly with the assigned team.
• Write original copy and edit content for a range of marketing and communications materials.
• Use AI tools and platforms to optimise content creation, ideation, and delivery. Experiment with AI-driven solutions to improve writing efficiency.
• Collaborate with a team of account managers and creative staff, from concept development to delivery of final product.
• Present copy concepts and final deliverables to internal team - and to client representative when requested - and participate occasionally in client pitches.
• Revise copy based on internal and client feedback.
• Research and understand a client's needs and target audiences, through online searches, reviews of existing research, interviews with subject-matter experts.
• Write, edit and proofread copy for paid social ads, digital campaigns, landing pages, brochures, print materials, websites, video scripts and social content.
• Manage multiple copy briefs simultaneously, prioritising based on urgency, complexity and stakeholder requirements.
• Review design files (static + video) and ensure copy placement, line breaks and messaging flow are accurate and brand-aligned.
• Deliver first drafts with minimal need for rework, ensuring clarity, correctness and adherence to brand guidelines.
• Incorporate comments from account managers, designers and local school teams, producing updated versions quickly and accurately.
• Attend creative reviews and provide clear rationale for copy decisions.
• Conduct quick research on schools, markets or competitors to inform messaging and positioning.
• Maintain updated copy sheets and naming conventions to support consistent production.
• Flag risks early (missing information, unrealistic deadlines, conflicting feedback, unclear CTA, etc.) to prevent delays.

Qualifications

• Bachelor's degree (or equivalent) in journalism, communications, Spanish, English, or a related field.
• 4+ years of professional copywriting experience, preferably within an agency or an in-house creative team, with a solid and varied portfolio.
• Exceptional writing, grammar, and attention to detail.
• Strong proofreading skills and familiarity with standard style guides.
• Proven experience using AI tools to support ideation, drafting, and optimisation.
• Excellent interpersonal skills and the ability to work independently or as part of a team in a fast‑paced environment.
• Proven ability to work within collaborative, office‑based environments with structured workflows.
• Demonstrated experience managing multiple stakeholders (creative teams, marketing teams and local schools), consolidating feedback clearly and efficiently.
• Experience contributing to campaigns from concept through to delivery, not only execution.
• Native or near‑native Spanish and fluent English; Portuguese is a strong advantage.

Benefits

• The opportunity to add real value from day one
• Strong growth opportunities
• Being part of a global professional community
• A collaborative team and environment
• A culture of excellence
• A rapidly growing business
• The opportunity to be on the leading edge of educational development practice
• Competitive package

Languages & Location

Languages Required: Spanish and English

Location: London Head Office – 4 days onsite, 1 day offsite