Copywriter

JUICE RECRUITMENT; Castle Cary; On-site; GBP 60,000 - 80,000; Full time

Job summary

A luxury brand recruitment agency is seeking a skilled Copywriter for their Commerce Marketing team in Castle Cary, UK. The ideal candidate should have strong copywriting experience, particularly in premium retail sectors, with expertise in creating engaging, brand-aligned content across various channels including digital and print. This role requires crafting compelling product stories and ensuring brand voice consistency while supporting wider marketing initiatives. Competitive perks and a positive working environment will be offered.

Benefits

Positive working environment

Internal management development programme

Employee Assistance Programme with 24/7 remote GP access

Free gym access and wellbeing classes

30% colleague discount in shops

Qualifications

• Strong professional copywriting experience, ideally within premium retail or similar sectors.
• Proven ability to develop and maintain a consistent brand tone of voice.
• Experience writing high-performing commercial content that drives engagement.

Responsibilities

• Partner closely with marketing and product teams for clear storytelling.
• Write and refine product and packaging copy.
• Produce seasonal and sales-focused copy, optimised for SEO.

Skills

Professional copywriting experience

Exceptional written English

Brand tone of voice development

Multi-channel copywriting experience

SEO copywriting experience

Tools

CMS platforms (Shopify, WordPress, Magento)

Job description

Juice Recruitment is delighted to be working with a highly regarded luxury business to recruit a talented Copywriter to join their Commerce Marketing team at The Newt in Somerset.

This role is central to how the brand is experienced, acting as the voice of the food, drink and gifting business across all channels. You will craft inspiring, beautiful and commercially effective copy that brings products, provenance and craftsmanship to life, while supporting brand growth and revenue.

This is a fantastic opportunity for a brand-led, detail-driven writer to work within a premium environment where storytelling, quality and consistency truly matter.

Please note, this is an office based role.

The Day to Day:

As Copywriter, you will partner closely with marketing and product teams to shape clear, compelling and consistent storytelling across digital, retail and campaign channels.

You will own and protect the brand’s tone of voice, ensuring every piece of copy enhances customer connection, communicates value and supports commercial objectives across food, drink and gifting categories.

Brand voice & storytelling

• Develop and deliver a distinctive, brand-building tone of voice that reinforces The Newt’s positioning across food, drink and gifting
• Act as a guardian of brand tone of voice, ensuring consistency, clarity and quality across all written communications
• Craft engaging product stories that inform, inspire and drive conversion

Product & packaging copy

• Write and refine product and packaging copy including:
  • Product names
  • Labels, sleeves, tags, bags and inserts
• Ensure all copy is clear, compliant and aligned with brand standards

Multi-channel copywriting

Create compelling content across:

• Website and eCommerce product pages
• Email marketing and CRM journeys
• Organic and paid social media
• PPC and display advertising
• Print materials and in-store communications

You will tailor messaging to suit each channel, balancing editorial creativity with commercial performance and best practice.

Campaigns & commercial delivery

• Produce seasonal and sales-focused copy, optimised for SEO where appropriate
• Align content delivery with the marketing content calendar
• Clearly articulate reasons to buy, highlighting provenance, quality and craftsmanship
• Support wider marketing and product initiatives with ad hoc copywriting as required

Quality & optimisation

• Proofread and edit all copy to ensure accuracy, polish and consistency
• Adapt messaging for different customer segments and lifecycle stages
• Use insight and performance feedback to refine and improve content over time

What you'll bring:

• Strong professional copywriting experience, ideally within premium retail, food, drink, gifting or lifestyle brands
• Exceptional written English with impeccable grammar, spelling and vocabulary
• Proven ability to develop and maintain a consistent brand tone of voice
• Experience writing high-performing commercial content that drives engagement and action
• Multi-channel copywriting experience including:
  • Product pages and eCommerce
  • Email/CRM
  • Social media
  • Print and campaign materials
• Experience writing packaging copy, product descriptions, labels or in-store materials
• Excellent proofreading and editing skills
• Strong time management and ability to work independently
• SEO copywriting experience (keywords, metadata, optimisation)
• Confidence interpreting performance metrics (CTR, engagement, conversion, SEO rankings)
• Familiarity with CMS platforms such as Shopify, WordPress or Magento
• Experience contributing to tone of voice guidelines
• Understanding of UX writing and customer journey messaging
• Interest in food provenance, craft, agriculture, lifestyle or hospitality

In return:

• Positive working environment with clear development opportunities
• Internal management development programme and workshops
• Paid-for industry qualifications
• Employee Life Cover (2x salary)
• Employee Assistance Programme with 24/7 remote GP access
• Free spa and swimming pool access, plus 50% off spa treatments
• Free gym access and wellbeing classes
• Complimentary staff meal on every shift
• 30% colleague discount in shops (on estate and online) with free delivery
• Team engagement and social events
• Up to 30 days annual leave (including bank holidays)