Copy writer

Guidant Global; Malmesbury; Hybrid; GBP 60,000 - 80,000; Full time

Job summary

A leading technology company is looking for a Mid-weight Copywriter to join their Direct and Digital team. This role involves creating copy for various digital platforms while collaborating with UX teams. Candidates should have at least 3 years of copywriting experience in a similar environment, particularly within the tech sector. The position offers a hybrid working model, providing flexibility, and is aimed at those ready to advance their careers in a dynamic setting.

Qualifications

• 3+ years of experience in a creative environment, focusing on technology writing.
• Ability to create engaging narratives for digital campaigns.
• Strong editing and proofreading skills.

Responsibilities

• Collaborate with UX and other teams to enhance website copy.
• Engage stakeholders to present and defend creative ideas.
• Maintain a high standard of copy quality and consistency.

Skills

Copywriting experience

Storytelling

SEO knowledge

Attention to detail

Collaboration skills

Technical writing

Tools

Microsoft Word

Adobe software

Web software

Job description

Job Title

Copy writer

Pay Rate

£325 a day

Location

Malmsbury (Hybrid)

Duration

3 months (possible extension)

Client

Dyson

Job Description

Market overview

Dyson is growing. Fast. More products. New categories. More visual communications. We are a creative technology company with a global and iconic identity. Our mission is simple: we solve problems others ignore with exciting new technologies which defy convention.

Communicating our products' superiority with brevity and presenting ourselves in the right way is essential to selling, protecting identity, and building our hard-earned reputation. And every contact with our owners contributes to our Experience, so each must reflect our values and philosophy.

Function overview

The goal of the Copy team is to deliver the technologies and brand in a dynamic and consistent way across all our global channels. From launching new technology to delivering tactical campaigns, we create memorable integrated experiences, to captivate and inform both new and existing consumers. We aim to stimulate positive actions from our audiences, whether that's researching our technology, buying a machine, engaging with our social channels, or helping troubleshoot an issue.

Job description

We're looking for a Mid-weight Copywriter to work in the Direct and Digital team. Reporting to the Head of Copy, you'll be responsible for creating new copy across a wide variety of digital communications, including working with UX teams and managing enhancements to our website. You'll be a creative thinker, yet also pragmatic at bringing campaigns to life.

You may be a middleweight writer wanting to move into a dynamic, fast-paced role with a leading technology company, or a junior writer looking to make the next step into a mid-weight position.

Function Overview

The Direct and Digital team is focused on delivering an outstanding online user experience, both for existing product owners and for potential new consumers. The copy team's role is to write and manage copy for the site, both for the local GB market and for our wider global markets.

Responsibilities

• Present work to brief owners and senior stakeholders - articulating ideas and confidently defending proposals with reasoned and evidenced arguments.
• Interrogate creative briefs for the products and technologies you're writing about.
• Collaborate closely with your colleagues in other teams and work across a range of media to create seamless campaigns.
• Build a thorough understanding of our story - our heritage, our philosophy, how we talk about ourselves.
• Contribute to the overall tone of voice, writing copy based in fact, scientific principles and clear consumer benefits - not marketing jargon or spin.
• Take responsibility for the basics - grammar, spellchecking and proofing work prior to production.
• Share your knowledge within the Copy team and the wider business, to constantly improve copy.

Skills

• 3+ years of experience in a reputable creative agency, in-house team or with a proven track record as a freelance writer, preferably with experience of writing technology copy.
• An inherent skill for storytelling and understanding of narrative structure as a means to engage and absorb people on a human level.
• Ability to question a brief and highlight key creative challenges or opportunities.
• Experience of working on digital and print campaigns.
• Excellent copywriting, editing, and literacy skills, including spelling and grammar, with an obsessive eye for detail.
• Knowledge of SEO and understanding of performance and analytical tools.
• Good knowledge of Microsoft Word and Excel, and knowledge of Adobe and web software.
• Ability to quickly develop an understanding of the company, its engineering ethos and visual identity and to judge what makes good communication.

Guidant, Carbon60, Lorien & SRG - The Impellam Group Portfolio are acting as an Employment Business in relation to this vacancy.