Conversion Copywriter

TransferGo; Greater London; Hybrid; GBP 60,000 - 80,000; Full time

Job summary

A fintech scale-up in Greater London is seeking a Conversion Copywriter to craft high-converting copy across various platforms including ads, emails, and landing pages. This role involves collaboration with marketing teams and leveraging insights from user data. The ideal candidate should have 3-5 years of experience in writing marketing copy and be familiar with using AI tools for copy generation. The company offers a competitive salary and hybrid working environment.

Benefits

Competitive salary

Generous holiday allowance

Comprehensive healthcare insurance

Annual development budget

Hybrid working environment

Pet-friendly office

Inclusive culture

Qualifications

• 3–5+ years of experience writing marketing copy.
• Strong understanding of growth and performance metrics.
• Experience using GenAI for copy ideation.

Responsibilities

• Write compelling, conversion-focused copy for ads and emails.
• Optimize copy using insights from user behavior and data.
• Conduct research to inform messaging.

Skills

High-converting marketing copy

Understanding of growth metrics

GenAI experience

Research-driven mindset

Excellent editorial judgment

Fluent in English

Tools

ChatGPT

Google Sheets

Notion

Meta/Google Ads formats

Job description

TransferGo is a growing fintech scale‑up on a mission to make the world a fairer place for migrants. We strive to provide tailored, more affordable financial services that make people's hard‑earned money go further. Now in our 13th year, with close to 400 employees in offices across Europe and the UK, we’re crafting a brilliant, relevant product that makes a difference in people's lives and the well‑being of their families.

We’ve come this far by building a talented, diverse workforce on a fair culture and our strong values. Having this strong team of employees, we can serve those who really need our product to make their lives better.

About the Role

We’re looking for a Conversion Copywriter to craft high‑converting copy across ads, emails, lifecycle flows, landing pages, and app stores. This is a newly created role designed to scale growth‑focused, insight‑driven messaging.

You’ll partner with Growth, CRM, and Brand teams to test, optimise, and scale copy that drives results while keeping our voice sharp, human, and consistent.

What You’ll Do

• Write compelling, conversion‑focused copy for paid ads, lifecycle emails, landing pages, and app stores.
• Use GenAI tools (e.g. ChatGPT, Claude) to support ideation, variant testing, and rapid experimentation.
• Build scalable systems—copy banks, variant libraries, templates—that improve speed and consistency.
• Lead brainstorming sessions with growth marketers, designers, and product marketers.
• Optimise copy using insights from user behaviour, engagement data, and A/B tests.
• Conduct market, audience, and competitor research to inform messaging.
• Help evolve and balance TransferGo’s performance tone of voice—brand‑led but conversion‑driven.

What We’re Looking For

• 3–5+ years of experience writing high‑converting marketing copy (ads, emails, landing pages).
• Strong understanding of growth and performance metrics.
• Experience using GenAI for copy ideation and variant generation.
• A research‑driven and testing mindset—comfortable iterating and optimising.
• Familiarity with localisation and scaling messages globally.
• Excellent editorial judgment and mastery of tone, clarity, and CTAs.
• Must be fluent in English (native speaker preferred).

Tools you know (or are keen to learn):

• Must: ChatGPT, Google Sheets, Notion, Meta/Google Ads formats
• Nice to have: Lokalise, Braze, Amplitude, Tableau, Figma

What We Offer:

• Competitive Salary: Starting from € 3100‑€ 4050 (gross) per month, depending on experience
• Comprehensive Benefits: Including a generous holiday allowance, competitive healthcare insurance, and a wellbeing package from day one
• Annual Development Budget: €1,000 to invest in your personal and professional growth
• Hybrid Working Environment: Flexibility to work from home and in the office, with most team members in the office 2 days a week
• Pet‑Friendly Office: If you’re near one of our offices, bring your furry friend along!
• Inclusive Culture: Regular in‑person events, fostering a strong sense of community and collaboration
• Empowerment and Ownership: We believe in empowering our people to take initiative and drive meaningful change

At TransferGo, we are committed to the equal treatment of all current and prospective employees. We will not tolerate discrimination on the basis of age, disability, sex, sexual orientation, pregnancy and maternity, race or ethnicity, religion or belief, gender identity, marriage, civil partnership or any other protected category. We are proud of our diverse and inclusive culture and we strongly encourage suitably qualified applicants from a wide range of backgrounds to apply and join TransferGo. We look forward to meeting you!

Please note that all data collected will be handled in accordance with our candidates privacy policy (https://www.transfergo.com/privacy-policy/overview) and will only be used for the purpose of evaluating your candidacy. The data will be securely stored and deleted according to the retention timeframe set in the candidates privacy policy. If you have any questions or concerns regarding this, please feel free to reach out by replying or via [e-mail].