Content Strategy Lead for B2B & AI Discovery

Elevation Recruitment Group; United Kingdom; On-site; GBP 50,000 - 70,000; Full time

Job summary

An international engineering firm is seeking a strategic Content Strategist to develop and execute a comprehensive content strategy that enhances engagement and drives audience growth. The ideal candidate should have 5-10 years of content strategy experience in the B2B industrial sector, with a strong grasp of SEO/AEO practices. This role involves crafting impactful content across various channels and utilizing AI tools to enhance workflows, requiring excellent analytical skills and the ability to translate complex topics into accessible content.

Benefits

20 holiday days + bank holidays

Private Healthcare

Pension

Incentive bonus

Qualifications

• 5-10 years of content strategy experience, ideally in the B2B industrial space.
• Strong analytical skills with ability to translate performance data into actionable optimisations.
• Demonstrated ability to apply Gen-AI tools or automation to workflows.

Responsibilities

• Develop solution-oriented storytelling that connects products and customer needs.
• Build and manage a strategic content roadmap for brand storytelling.
• Create and guide the development of AEO-optimised content.

Skills

Content strategy development

SEO/AEO expertise

Analytical skills

Strong editorial instincts

Technical writing

Tools

ChatGPT

Gemini

Job description

An international engineering firm is seeking a strategic Content Strategist to develop and execute a comprehensive content strategy that enhances engagement and drives audience growth. The ideal candidate should have 5-10 years of content strategy experience in the B2B industrial sector, with a strong grasp of SEO/AEO practices. This role involves crafting impactful content across various channels and utilizing AI tools to enhance workflows, requiring excellent analytical skills and the ability to translate complex topics into accessible content.